"Accelerated evolution, not revolution!"
The Erik Logan reign has only just begun in Santa Monica but feels like its been in place since the very beginning of the Association of Surfing Professional’s transition to our World Surf League. It’s difficult to even recall Herr Paul Speaker’s voice. I honestly can no longer picture Generaloberst Sophie Goldschmidt’s face.
Her hair color.
Chief Executive Officer and Lord Commander of the Wall of Positive Noise Erik Logan’s blinding white smile has erased the past. Only the present remains.
But what does it hold?
How does it look?
Thankfully, Erik Larson* sat down with Front Office Sports and shared a singular vision of “accelerated evolution, not revolution.” Of “exponential growth.”
But what does that mean for you? For me?
For us the core audience?
FOS: How do you make sure you’re satisfying core fans with the content you’re putting out?
Larson: The league works like a lot of other leagues once you get to the last third of the season or so, it becomes about the world titles, re-qualification scenarios, and other positioning scenarios. For our core viewers, that is extremely important and drives so much of the consumption of our content. There will also be narratives born out of the Olympics that will also help craft the back half of the year from a content perspective.
While we’re leaning heavily into narratives like that, we also now have a full development slate for programming that we’re in active conversations with our platforms about. That’s for things like the Kelly Slater – HBO Sports 24/7 show.
We’re in the market right now pitching a surfing version of the Netflix show “Drive To Survive,” working with the same production company. We’re also in full production of a Kelley Slater documentary where we’ve spent the entire year with Kelly with unfettered access.
We know there is core league content that we can put out on our platforms, and then we have that from a studio perspective. Our goal is to have all of that happening in the background so we can create narratives and help create stories that connect the global surf community.
Easy to fun make but does that satisfy? An entire year with Kelley Slater more unfettered than his note-perfect Instagram account? A behind-the-scenes look Gabriel Medina waxing his board**? The “world titles, re-qualification scenarios and other positioning scenarios” yes of course but our Longtom covers those so infinitely much better than the League itself.
But, again, easy to fun make.
You tell me!
*Logan’s name changes to Larson halfway through the interview. Erik Larson has a certain ring, no?