A tragedy on multiple levels.
One month ago, Britain’s VAL community was told they had to prove their expert bona-fides via a licensing system if they wanted to ride Bristol’s Wavegarden on the so-called advanced setting.
As The Wave’s Founder Nick Hounsfield told Jamie Tierney, who visited the place for BeachGrit, it isn’t technology holding the place back, it’s the surfing level of its customers.
“Quite a few people are struggling to be honest what their ability might be,” he said.
Today, a little switcharoo from the owners, announcing three days of “powerful waves” for “highly experienced” surfers.
The kicker is you won’t need a licence to ride these waves as long as you self-identity as a “highly experienced and proficient surfer, able to negotiate more powerful waves with confidence.”
And the tariff for the experience? Ninety-five pounds an hour.
Writer pulls calculator out of briefcase.
Two hundred Australian dollars; maybe one-fifty Americanos; four-hundred-and-twenty-five shekels for my Jewish brothers.
And the VALs lost their minds.
Via The Wave’s IG.
Wow that’s crazy money for an hour only on the expert wave.
I was really looking forward to surfing the top setting but now it’s £95 my dads says it’s too expensive. Gutted!
For £95 I can park at my local spot for 31 days at an hour a time! Think I’ll catch way more waves over that period! Go to the beach it’s way cheaper!
Advance settings are in the ocean this weekend folks. Just turn up, go with a mate and stay safe. You’ll get a day out and a meal at a restaurant for £95 you’d spend here, and be riding as many waves as you can physically cope with. Unless you’re a capitalist surfer, you should be happy…
£95 is a crazy price to pay considering you can get a flight to France and back for that much (and more)
I had tried to stick up for them and had fun on the current settings but this is a marketing and PR disaster… finally released better waves but at 95 quid an hour….
£95 an hour🤣 surf the Canary Islands for less.
That’s £95 for the day right? Not for an hour
By the way what happened to the “risk assessment” excuse for not making waves bigger before? The result of the risk assessment is it’s fine if people pay £95??
From feeling stoked and supportive to disappointed and exploited in one swift move! You guys have done so much right but this is a major error. The supposed commercials, stories around beginner sessions and safety justifications just don’t add up. Someone saw ££ signs and blew it. Big mistake and clearly alienating a lot of loyal advocates.
The tragedy here, of course, is calling a three-foot tube that chandeliers and requires supple hip flexors to squeeze into…advanced.
Don’t you think?