Pop the champagne!
And in New Zealand, the other country Down Under, we are seeing one apocalypse wane as another apocalypse waxes. You are, by now, aware that the entire globe has lost its collective mind over the sniffle-inducing Coronavirus. Schools shut, restaurants shut, bars shut, Kelly Slater crooning from a secret Gold Coast hideaway.
But there was an apocalypse predating this Coronavirus one. The surf industry apocalypse. Two decades plus of death, destruction, famine, sallow eyes, pale skin.
Well, the “Chinese Flu” has put an end to one corner of the surf industry apocalypse and in stunning fashion. Should we read from the New Zealand Herald?
It is both our right and our duty.
While the country prepares for lockdown, one Kiwi surfing franchise had their busiest weekend since Christmas.
Backdoor chief executive Geoff Hutchison said surfboards were flying off the shelves ahead of the lockdown.
“We had a really strong day on Saturday and Sunday wasn’t too bad as well, it was sort of like Christmas shopping.”
Hutchison thinks the rush is due to people hoping to catch waves during the nationwide shutdown.
Prime Minister Jacinda Ardern announced yesterday that New Zealand was at Covid-19 alert level 3 and would rise to alert level 4 on Wednesday, for at least four weeks.
Backdoor isn’t the only surf company seeing a boost in sales – Wellington’s Lyall Bay surf shop Organic Dynamic also reported being “flat-out” over the weekend.
“There was clearly a bit of panic buying of surfboards and surf equipment, but not so well with apparel.”
And I can hear champagne corks popping from Jon Pyzel’s North Shore home, from Matt Biolos’s San Clemente shaping bay. All across Australia’s Gold Coast up to Matt Parker from Album and Britt Merrick from Channel Islands.
Happy days are here again!
Except for the apparel market where the surf industry apocalypse sallies forth.
Showing ribs, sleepless nights, thirsty throats etc.