A wild theory.
Rare, I would suggest, is the surfer who can forgot the warm October day in 2018 when the WSL announced it had appointed the president of Oprah Winfrey Network and “avid waterman” Erik Logan as President of Content, Media and WSL Studios, effective the following February.
Even a sceptic hardened by the revolving door of non-surfers taking up prime positions within a company owned by a non-surfing billionaire that had bought the ASP for a handful of shekels in 2012, had to concede: here was a man, finally, who knew his chops.
As was reported at the time, Logan was a media executive without peer, who had “led OWN’s turnaround from 2011 and has positioned the company today as the #1 cable network in its target demographic with 5 of the top 20 shows in scripted cable programs for women ages 25-54, more than any other cable network. Before OWN, Logan was Executive Vice President, programming and broadcast operations for XM Satellite Radio, where he helped build the subscriber base to over nine million subscribers, negotiated partnerships, and managed day-to-day relationships with major content providers including Major League Baseball, PGA Tour, CNN, Clear Channel Communications and Fox News.”
Logan’s waterman bona fides are impeccable: he is the co-founder of Shred and Speed, not sure if it’s a SUP shop or distributor but I think is big in the SUP game, SUP brand Infinity, and he owns a store for watermen in LA’s Manhattan Beach called Nikau Kai Surf Shop.
It is “Inclusive” and “welcoming” and was “Born out of the desire to expand our horizons and open new doors in surfing and what surfing means to us.”
Beautiful sentiments to complement a dazzling CV.
But, at what point did he think, I can sell pro surfing?
What precipitated his decision to leave Ms O?
Earlier today, a reader sent an Instagram post from February 2018, eight months before the WSL’s announcement, with a telling comment from the SUP-riding, VAL-championing CEO.
It is revealing, as well as a little titillating.
On the IG account, Hotsurferguyzz, which delivers a cavalcade of muscle-studs to its one hundred and eighty-five followers, under a photograph of twenty-four-year-old Hawaii-born Jay Alvarrez holding a Wavesetorm surfboard, and beneath the hashtags #hotsurfer #hotguy #surfing #sun #beach #cutesurfer #cuteguy #sixpack #eatsurfpartysleeprepeat #surfingisfun #surfer #staysalty
Wow, I love this! 🏄 🌊
Alvarrez, of course, is without peer in the surfer-hunk game, as evidenced by his six-and-a-half mill followers, more than Kelly Slater, Julian Wilson, John John Florence, Italo, Jordy Smith combined, with three million in change.
What did Logan see in the photo of Alvarrez?
Unlike the average man who might be tempted to linger a little long on the surface anatomy of Alvarrez’ abdomen running from the iliac crest to the pubis, Logan, in my opinion, saw the marketability of surfing to the fabled American mid-west.
What girl, what boy, could resist a sport that was able to produce seemingly endless images that emphasise the predominance of the sex instinct?
A marketer to the bone.
Am I right? Or am I right?