Happier days etc.

Details of John John Florence v Monster Energy lawsuit revealed: “fraud, oppression, and malice . . . with the intention of causing and/or reckless disregard of causing Florence to experience embarrassment, humiliation, and emotional distress.”

The fascinating insider machinations of a lawsuit between surfer and one-time sugar daddy…

Back in January 2017, fresh off his second World Surf League Men’s Championship, John John Florence entered into a three-year agreement with Monster Energy Company, formally Hansen Beverage Company (quite the pivot there).

The agreement was slated to run from January 1, 2017 through December 31, 2019.

The agreement granted Monster the right to use “Florence’s name, imagery, nickname” among other things. Florence in part agreed “to promote and endorse these beverages” in return for a minimum of $500,000 per year, which consisted of a base salary of $350,000 plus an additional $150,000 per year for a “media production recounting Florence’s pursuit of the world surfing title.” Florence also could have made an additional $150,000 in incentives.

The agreement is notably devoid of any mention of the commercialization of Florence’s trademark goatee/neckbeard hybrid.

In May 2017, Monster allegedly sent a new draft of the original agreement which stipulated that Monster would only pay Florence $150,000 during the first year of the contract for the media production.

The initial complaint, filed May 18, 2018 in California state court, alleged that after “Monster’s refusal to honor the 2017 Agreement,” Monster continued to use Florence in its advertisements, “causing Florence . . . embarrassment, humiliation, and emotional distress.” Monster allegedly used Florence’s name into 2018 “and possibly later.”

The complaint further alleged that Monster’s misconduct “was undertaken with fraud, oppression, and malice . . . with the intention of causing and/or reckless disregard of causing Florence to experience embarrassment, humiliation, and emotional distress.”

In Monster’s answer filed September 20, 2018, Monster denied “each and every allegation of the Complaint, both generally and specifically.”

Monster challenged the suit and the validity of the purported contract on numerous grounds.

Among them, Monster asserted the doctrine of unclean hands, which bars relief to a party who has (allegedly) engaged in inequitable behavior, including fraud, deceit, or bad faith.

Monster also asserted that “Monster was unaware that Florence concealed or suppressed material facts and would not have signed the contract if Monster had known such representations by Florence were false.”

The answer did not substantiate what the alleged suppressed material facts were.

For context, Florence sustained a knee injury in early 2018 before reinjuring that knee in 2019.

Much of the litigation is confidential, as the parties stipulated to a protective order in May 2018.

On August 5, 2019, the parties reached a settlement agreement for an unknown sum.

The case was dismissed the following month, leaving several highly technical legal questions unanswered.

What did John John allegedly misrepresent?

A noted health nut, has John John ever actually tasted a Monster Energy drink?

What was John John so embarrassed about?

"It says here in my book that you need to leave NOW."
"It says here in my book that you need to leave NOW."

Heartbreak: “Island of the Gods” Bali extends closure through year crushing the hopes and dreams of aspiring bikini designer/influencers, tube-starved surfers!

Unwanted in many languages.

Yesterday, when it was announced that Bells Beach there in Torquay, Australia had lost its singular claim to fame, hosting the longest running surf contest in the world, many tears flowed from Maurice Cole’s house to Love & Dysfunction pop up bar in Melbourne’s tony St. Kilda.

The new crown, resting jauntily on Virginia Beach’s head, glimmered and gleamed as the East Coast Surfing Championships removed “2nd longest running surf contest in the world” from its website’s masthead and replaced it with USA! USA! USA! along with Covid-adjusted rules including, “Unlike in typical years, no international surfers will take place in competition.”

Many more tears from Australian QS warrior Mitch Crews to Australian QS warrior Jacob Willcox.

And now, the “Island of the Gods” Bali has declared it does not want any Australian surfers or aspiring bikini designer/instagram models with dreams of opening unique concept stores somewhere in Seminyak.

Tears positively gushing from Bondi’s Rosenbaum and Fuller to Perth’s Bell Tower.

Enough tears to entirely flood Australia.

Indonesian officials, who just let locals back in the water in July, declared that due a spike of Covid cases, the entire country, Bali very much included, would be keeping its doors closed to foreigners for the foreseeable future.Bali’s governor adding, “Bali cannot fail because it could adversely impact the image of Indonesia including Bali in the eyes of the world, which could prove counterproductive to the recovery of travel.”

The island makes up one-third of Indonesia’s tourism industry and was expected to lose more that $10b with the existing closure. That number certain to jump with the extension.

But do you feel travel fever yet? The desire to leave on a jet plane with no country willing to accept you?

Should we all crash New Zealand’s Covid-free party?

Should we all launch bikini shops in Christchurch?

Success is but a great idea away.

Mahalo you fuckin’ surfers. You goddamn nerds. Im just kidding, were all part of the tribe. How are the breaks lookin’? Some lefts? Some rights? Scream rooms? Ape rooms?

SURF-LIT COLOUR PIECE: MEET EVERYONE’S FAVOURITE LOCAL, “Mahalo surfers, you goddamn nerds! How are the breaks lookin’? Some lefts? Some rights? Scream rooms? Ape rooms?”

Many LOLS…

It’s a hot Tuesday in August.

Three bare-chested men stand around an old green council park bench overlooking The Point. The bench has half its seat missing and ‘LOCALS ONLY’ carved in all caps across the front.

A weak windswell ambles down the headland under the mid-morning sun. But the men, all in boardies or with wetties hanging around their waists, are paying no mind to the waves.

“…and that’s why I’ll never do a job while there’s a tiler on site,” No Nose, a tall kneeboarder with deep brown skin and hair like Iggy Pop, is saying. “They’re all fucken queer cunts.”

The other two, both short and bald, nod in firm agreement as a lone seagull zips between their feet and under the shade of the bench.

The faint threat of an onshore hasn’t yet upset the morning glass and the pale blue sea stretches up and into the sky in one continuous fade. A couple of learners loll on the inside on their bright red soft-tops, more impressed with their postcard vista than the barely breaking surf.

No Nose turns to reach for his board, ready to call it a morning.

Just another day on The Point.

Then, like a cloud across the sun, Marco appears.

Marco’s barely five foot tall, an impish build with sporadic facial hair and narrow, sad eyes. He could be fourteen, he could be forty. Nobody’s quite sure. Indeterminate stains blot his faded Pennywise tee and the loose cargo shorts that hang from his round hips.

He stands just behind the group. Materialising from some unknown corner. Close enough to be in their space but not quite close enough to initiate conversation. Not that it stops him.

“Check out all of these bloody blow-ins, where do they come from?” he drones, motioning to the near empty line-up.

“Yeah, I’m not too sure, Marco,” replies No Nose.

The seagull edges out from under the bench towards Marco and he kicks at it with a dirty bare foot. It lets out a squawk and jumps up and onto the half seat, so that it obscures the ‘LY’ in ‘LOCALS ONLY.’

“Out there, Marco?” No Nose asks.

“Me? No way. My board’s getting repaired, plus I wouldn’t bother with this garbage.”

He spits out his words like he can actually taste them in his mouth.


An awkward silence. The group, four of them now, turn in unison to watch the surf.

“I’m thinking of going up to Angourie next week,” says Marco finally. “It’s a classic curling right, that wave, like you see in the books. I think my surfing’s suited to it.”

He picks at his fingernails, kicks the dirt some more. Then he looks No Nose in the eye.

“You know, my economy of movement.”

“Oh yeah, right… Angourie,” says No Nose, struggling to keep up with Marco’s staccato rhythm.

None of them have ever actually seen Marco in the water.

“You surfed it before?

Marco looks to the ground, at his dirty feet, then back out to the line-up.

He shakes his head.

“I don’t think these banks like the low-tide anyway. So I wouldn’t even bother surfing until high.”

No Nose shoots a confused sideways glance to the short baldies.

“What time’s high?” one of them offers.

Marco stares at the baldy as if he’s speaking Cantonese. The onshore is picking up now, carrying with it the smell of seaweed from the exposed rocks lining The Point.

“Look at these bloody blow-ins. I really don’t know where they all come from,” says Marco again, even though the learners are making their way in over the inside shelf.

“It’s enough to make you want to pick up and leave this shithole altogether.”

“Like, to Angourie, you mean?” asks the second baldy.

Marco shakes his head again.

“Why would I want to move to Angourie?”

More silence.

Baldy #1 attempts to help his mate.

“Didn’t you say you wanted to…”

No Nose cuts him short with a silent glare. Some roads just aren’t meant to be travelled down.

Out on The Point, the northerly is ripping through the line up now like a wildfire.

It’s going to be a long summer.

Marco walks off, still shaking his head and muttering under his breath.

The seagull shifts its position on the seat again so it reads ‘LO–LS ONLY’ and the three men pick up their boards, ready to go home.

Famous actor Rob Lowe spots monster Great White shark menacing children off Santa Barbara: “Amazing adrenaline seeing this animal up close!”

Very scary but potentially heartwarming.

Famous actor Rob Lowe has had an iconic Hollywood film arc. Child star turned heartthrob. Scandal while campaigning for 1988 Democratic presidential candidate Michael Dukakis. Redemption in the form of a lasting marriage. Lawsuits over “malicious lies” spread by nannies. Redemption in the form of Liberace’s plastic surgeon Dr. Startz.

And over the weekend, whilst beating the summer heat in Santa Barbara, he almost witnessed a ten-foot Great White Shark eat a gaggle of children splashing and playing without care. Possibly surfing* too.


Extremely scary and I don’t like to think depressively here, but worst case scenario, the children become eaten and a blockbuster Hollywood film is made about the incident who would play Rob Lowe?

His younger brother Chad Lowe is an obvious choice but maybe too obvious. The Academy Awards loves a surprise choice and I wonder if Dwayne “The Rock” Johnson could pull it off.


Maybe Scott Bakula in a stirring comeback?

Hilary Swank?

Let’s continue thinking outside the box.

I don’t envision the film, currently titled And the Pacific Turned Red, to be a bloody gore-fest but rather a heartwarming romantic comedy where Rob Lowe’s character acts as matchmaker between a single dad whose child was eaten and a single mom whose child was eaten.

Or maybe half of one child is eaten, one half of another child is eaten but doctors are able to save them by sewing them together and then their parents (single dad, single mom) fall in love.

Something like that but let’s workshop it a little more.


*Santa Barbra has no waves.

Photo: @sensitiveseashellcollector
Photo: @sensitiveseashellcollector

Greatest surfer ever Kelly Slater raises powerful voice in defense of law and order: “Wait, so some people want to abolish the police. Is that so these idiots can take over and run the asylum?”

Karen Slater.

11x World Champion and self-proclaimed environmentalist Kelly Slater threw his great and powerful voice behind a burgeoning law and order movement, last night, bolstering elderly white suburban males who prefer kids keep off their lawns and those who have just opened bespoke coffee shops in what was formerly “bad part of town.”

In a surprise all-caps Instagram story he firmly stated the question:


before continuing:


It can be assumed Slater is referring to the very recent vigorous protests coming on the heels of yet another police shooting of a black man. The summer has, of course, burned hot since George Floyd was killed in Minneapolis, Minnesota at the end of May.

Protests, riots, carnage spread from coast to coast then around the world and, clearly, the most accomplished professional surfer ever is sick of it.

Fed up.

Not going to take it anymore etc.

Anarchists will be disappointed to know, once and for all, that they do not have Slater’s political support.

As a world traveler myself (buy here), though, I am curious as to which country he is referring where “the police are all truly corrupt and bought off by the cartels” and love to bash protestors?

Belarus? I think a bit of a stretch to describe the Lukashenko regime as a “cartel.”

Mexico? To call “all the police truly corrupt” is… sweeping.

Australia’s Gold Coast?


In any case, Slater’s full-throated backing of those currently running the asylum will be applauded by Karens everywhere.

More as the story develops.