Florida man shows best of humanity by gently and lovingly cradling shark that viciously attacked him, refusing to let go, for multiple hours!

Who we strive to be.

Humans get a very bad rap these days, especially mans and most especially Florida mans. The Sunshine State’s ten million males are known for wanton weirdness, misplaced rage, poor decision making, Jimmy Buffett. An XY blend so seemingly corrupted there is a whole website dedicated to making men, and women, who live in other states feel better about themselves.

Well, as of a few days ago all that may change.

For it was there on Jensen Beach, very near Port St. Lucie, that a Florida man simply named Jeremy was severely bitten by a confused nurse shark. A poor animal so befuddled, so perplexed that it refused to let go for hours.

What did Jeremy do? Bash the creature on the head with a conch shell until its unnecessarily aggressive brain matter filled the Atlantic?


He lovingly cradled the chronrichthye as if it were his own child, likely knowing that he had entered its environment and deserved the whatever manner of dismemberment befell him, while lifeguards and firemen gathered trying to figure out how to dislodge the sharp, extremely painful teeth.

Jeremy continued smiling and joking as a crowd gathered. After much time, shark still affixed to arm, the lifeguards and firemen gave up and transferred him to a local hospital where the shark was removed and thrown into a medical waste bag.

“You’re a hero!” one man on the beach shouted as he was wheeled away.

A hero indeed, displaying the very best of humanity. Showing what makes us very cool and sharks beautiful but completely un-evolved.

The Florida Man I strive to be.

Man, I sure am gonna miss Santa Monica.

From the BeachGrit legal department: “What will the WSL’s death rattle look like? Kelly Slater’s retirement? Elo’s return to Oklahoma?”

WSL hit with new suit… 

Are we witnessing the end of the WSL?

Rumors abound of pitches to sell.

Pipe in December a seemingly guaranteed no go.

The Stumble at the Ranch.

(Read Longtom’s “Niggling boredom, jarring resentment” here…)

And now, the death of all corporations, litigation.

ASP Holdings, LLC, aka the WSL, is currently being sued in federal court by Evanston Insurance Company.

Evanston and the WSL allegedly entered into an insurance contract in 2017 that covered Paul Speaker, Terrance Hardy, and Jonathan Miller in their capacities as Executives of the WSL.

Speaker, Hardy, and Miller were sued in 2017 over alleged actions stemming from Zosea’s acquisition of the WSL.

Evanston is seeking “a judicial declaration to the effect that the [policy] does not provide any coverage for a lawsuit captioned, Michael Barnes, et al. v. Zosea ASP Holdings.”

According to the complaint filed in June of this year, the WSL tried to invoke their insurance policy in the Barnes dispute.

At issue is the fact that the policy allegedly only covered WSL executives in their official duties.

The litigation was stayed pending completion of Barnes v. Zosea.

That suit was settled last month.

What will the WSL’s death rattle look like?

Kelly’s retirement?

Elo’s return to Oklahoma?

The shuttering of the Surf Ranch?

Greatest surfer ever Kelly Slater burnishes bonafides in east Asia as Slater Designs surfboard appears in Korean mega-group BTS’s music video!

A man for all seasons.

Kelly Slater, arguably the greatest surfer ever, environmentalist and artificial wave pool impresario won many fans in China, when he hit back at an historically inaccurate troll last month with the defense, “Writing me out of the blue talking shit is such a crock of shit. Accusing me of being a racist? My girlfriend is Chinese. You’re on glue. You’re a miserable coward. And now you’re blocked.”

The well-meaning but slightly off commenter had suggested that U.S. intervention was a great global negative, overall, after Slater had suggested America should bomb many Chinese fishing vessels illegally trolling, as irony would have it, near the Galapagos Islands.

The two went back and forth before Slater’s coup de grace, which thrilled residents from Shanghai to Lhasa and maybe even planted a little hope in many Chinese female hearts. The King not being married and all.

Very great and similar to Richard M. Nixon’s Ping Pong Diplomacy.

Now, Korea is, of course, not China but it appears that Slater’s charm, his warmth, his profound cultural understanding is welcome there too as mega-group BTS just released a video featuring a Slater Designs surfboard.

Is it a Cymatic?

Sci-Fi 2.0?


Watch here at the 27 second mark and you tell me!

WSL CEO/Vanguard Erik Logan (left) wearing his storytelling cap and tie that signify his preeminent position on the "Road to Stoke."
WSL CEO/Vanguard Erik Logan (left) wearing his storytelling cap and tie that signify his preeminent position on the "Road to Stoke."

Just in: World Surf League partners with analytics company Comscore to help with “explosive audience growth” as it dedicates itself to “changing the world through the inspirational power of surfing!”

The move to "cult" in full swing!

There has not been a World Surf League Championship Tour event since Brazilian Italo Fereirra dispatched countryman Gabriel Medina to take the crown near the beginning of December, 2019. Not one heat, not one round, not one blow of the hooter over Joe Turpel’s muffled, “Oooooh. Exciting, Pottz.”

Professional surfing is not alone in its inability to host live action in the Covid-era but may be singular in its wild, unchecked success. While other leagues, confederations, associations have stumbled while trying to connect with audiences in a new way, our WSL has experienced “explosive growth” in not only audience numbers but also corporate partnerships and sponsorships.

A true unicorn but how?


Let us read about the new union with Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms. And to the press release we go.

Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix® in the United States, Australia and Brazil, and Media Metrix® Multi-Platform in the U.S., to better understand audience behavior and media consumption across desktop and mobile devices.

This deal, which comes as the WSL is seeing explosive audience growth and in partnerships and sponsorships, signals the power of the sport of surfing. The World Surf League is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.

Oh yeah. I sometimes underestimate the “power of the sport of surfing” and short-change the League’s dedication to “changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.”

Very cool.

But do you remember when I sagely suggested Santa Monica shift its mission, slightly, from professional surf events to becoming a religious organization/cult?

Changing the world through the inspirational power of surfing.

Living with purpose, originality and stoke.

Have we arrived?

The WSL, happy in diversity.

From the BeachGrit legal department: The WSL, an alleged “story of naked greed and orchestrated concealment.”

And, the WSL valued, according to court docs in 2016, at $US600 million!

A little history.

The ASP was acquired in 2013 by Zosea Media, a startup owned by Paul Speaker and Terrance Hardy.

Speaker and Hardy were the original architects of the WSL we so love today, becoming controlling owners of the new joint venue along “with the billionaire who invested all $25 million of its capitalization.”

I assume you can guess who this mysterious “billionaire” might be.

In 2016, the WSL was merged with the Kelly Slater Wave Company.

After the merger, the new venture was valued at $600 million, allegedly resulting in Zosea’s 50% share tripling from $100 million to $300 million.

It’s also alleged that after the acquisition of KSWC, “the billionaire investor would have invested approximately $50 million into the combined company, and it was natural that he expected Zosea to relinquish its voting control over the combined venture.”

In 2016, Paul Speaker was terminated as the CEO of the WSL, with approval of Hardy and Zosea chairman Jonathan Miller. Speaker allegedly negotiated an exit deal that included selling 60% of his Zosea stake back to Zosea, which Zosea sold back to the billionaire, effectively reducing its ownership share.

Zosea then paid out $12 million to Paul Speaker.

According to a complaint filed in 2017 by the Barnes Firm, a personal injury law firm, a year before the 2016 acquisition of KSWC, Michael Barnes, the owner of the Barnes Firm, and two other persons had been admitted as small equity owners of Zosea in 2015 in return for providing legal services.

Barnes alleged that the small equity owners posed a significant problem to Zosea, as they could have upset the new merger deal or the $12 million buyout.

Barnes also claimed that he had contractual rights to be bought out “upon a change of control of Zosea . . . and also the right to tag-along in exit sales.”

Hardy, Miller, and Speaker allegedly circumvented the minority owners’ right to exit “at that $600 million combined value” and thus circumvented paying “at least $5 million to the ZoSea minority holders.”

According to Barnes, Zosea concealed the change of ownership and Speaker’s exit deal from the minority owners.

In 2017, Barnes initiated arbitration against Zosea, which allegedly prompted them to claim “that Barnes was not entitled to any documents because of some nebulous ‘malpractice’ and ‘conflict’ by Barnes.”

The alleged malpractice was attributed to Barnes having become a member of Zosea.

In response, Barnes brought suit in California state court.

Zosea, Hardy, Speaker, and Miller filed a cross complaint against Barnes in January 2018, alleging breaches of ethical duty, fiduciary duty, and legal malpractice. They alleged that after closing the deal, Barnes “conditioned the release of the deal documents and his future legal work on obtaining a larger percentage interest in Zosea, effectively holding the deal hostage.”

They also claimed that after the deal was closed, they had to obtain additional counsel to rectify Barnes’ errors.

Zosea sought to rescind the issuance of Barnes’ ownership and take the case to arbitration.

The parties agreed to confidential arbitration in April 2018, so much of the litigation is not public.

On August 19, 2020 the parties settled for an unknown amount.

Read Michael Barnes vs Zosea etc here. A surprisingly fascinating twenty-one page read.