"I can't understand things, I swear!"
Oh to be young and talented, the eyes of the world gazing lovingly at all that potential, nothing but blue skies and green pastures ahead. Or, in our water world, blue skies and tasty waves. Surf and surf-adjacent brands so happy to ink sponsorship deals, to release glowing press releases about etc.
Father Time, though, he is an unrelenting menace and soon the young and talented turn twenty-seven and talented and those same surf and surf-adjacent brands hold their nose, turn the other way while whispering, “It smells like Geritol.”
And let us read from the Instagram of twenty-seven year old World Surf League Championship Tour veteran Caio Ibelli who was just dumped by Oakley even though he is currently sitting 9th and could easily win the year as he is a proven competitor.
Per the translation:
16 years ago I joined the team @oakleysurfing were many trips and dreams conquered together as pro junior world champion, Brazilian champion Junior champion WQS, rookie of the year … It was a lot of money invested getting ready to get where I am today, in the world surfing elite. I am very grateful for everything they did for me but I can’t understand things, I swear! Today I am in the elite, without a main sponsor and I lost another co-sponsorship! But that’s it, let’s go in love, and appreciate who’s on our side!
That is primetime, not old, and what is surfing’s major malfunction? Does it fetishize youth, like an unfortunate pervert, not properly valuing talents reaching their own?
Should surfing be forced to register as a sex offender?
Much to ponder but while you are pondering, come listen to Caio Ibelli on Dirty Water and feel the rage boil at his dumping.