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"What counts is what he represents. Surfing is a game and a hustle. For all of us, just on different levels. You want to surf a lot, you gotta hustle. You lie to your boss, your wife. You break laws, even if its just jumping lights to get to the beach faster. And . . . and . . . you try and do it with style! You out-style the fuckers! So Dora." Matt Warshaw on Miki Dora.

Los Angeles clothing brand launches GoFundMe to save iconic 1967 Miki Dora Da Cat surfboard from “prison sentence” attached to wall of non-surfer’s house: “F*%k this collector crap, let’s gamestop this bitch and lose it into the rocks like kings!”

“In Miki’s spirit let’s buy his board and ride it. We cannot let yet another collector dry dock this thing."

In a response to the auction of a raft of iconic surfboards this Friday, Silver Lakes-based clothing brand Innocnts has launched a GoFundMe account in the hope of saving collector surfboards from a “prison sentence” attached to the wall of non-surfing collectors.

“It seems disrespectful to the object to not let it serve its purpose,” says Innocnts. “A slap in the face to the many hands that poured their time, energy and mana into the chunk of foam. The modern surf shop is a grotesque hangman’s gallows, a perversion of the American dream. The equipment worth riding gathers dust hanging from nooses while they only sell rows of pop-out soft-tops. This is a jail break coup! Oh and also the so called ‘collectors’ only have enough money to ‘collect’ because they were too busy working to surf. Most of them can’t even stand up on a board and never could. Fuck em.”

The brand figures, raise money, buy as many boards as funds allow, let ‘em be ridden.

“This is not an investment to make money. We are going to ride it. If you donate over 100$ your name goes on a list and if you present your photo ID and negative Covid test you get to ride the board at first point Malibu. The board will have security with mirrored sunglasses and a velvet rope.”

The first goal is the acquisition of a 1967 Miki Dora Da Cat model, predicted to sell for ten gees.

“In Miki’s spirit let’s buy his board and fucking ride it. We cannot let yet another collector dry dock this thing. We must prevent another grotesque wall hanging (prison sentence) !!! This is the way. We need to know if we can count on you as no limit soldiers?!? Are you in?! Fuck this collector crap let’s gamestop this bitch and lose it into the rocks like kings !!! If we do not meet our goal you get your money back. If we win this board we win it together! It’s simple ! Do the math.”

And, more importantly, “Donate, repost and spread the gospel. (We) are taking back the culture one wall hanger at a time!”

So far, a thousand bucks in the kitty.

Donate here. 

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134 Comments
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Joey B Nutz

Damn this is the shit you guys have to write about as your traffic and Alexa rating go into the sewer because you have nothing interesting to cover without competitive jock surfing?

samwaters

competitive jock surfing?
Yes, sums up the WSL pretty well.

rwvbwl

f**k you, and f**k you too!
https://uploads.disquscdn.c…
hahaha…

samwaters

Wiggolly, you seem to have an enlightened view of yourself and your own opinion, not to mention your colorful, (vulgar) vocabulary.
“
“The rider of waves must be a humble man–to maximize the forces–he must minimize himself”.

BrooklynBarrelDodger

Joel Tudor says the board is a dog, which makes the whole scheme even funnier. A lot of people talking shit about innocnts, but the co-sponsor @clistboards is a fun follow. I hope they succeed.

samwaters

Umm, funny, Dora seemed to ride it pretty well.
Maybe Joel needs to back off the pakalolo.

Bruce springsteen

He didn’t really ever ride these boards. Rode a yater spoon mostly.
Either way this shits wack. Dora worship is played out, and Malibu sucks. Full of trust fund hull riding kooks yeah I said it. Learn how to do something on a wave. Hopefully a solar flare will render sprinter vans and photographers useless

samwaters

Anybody driving a Sprinter van would ‘not’ have a clue who Dora is.

Dora would have probably lumped them together with the valley kooks, and had somebody let the air out of their tires while they were out trying to catch a wave.

Bruce Springsteen

Nah man thinking people don’t know who he is, is just buying into the “underground” sham. Plenty of Instagram kids rocking the sprinter. All you la cunts are the same. Like I said learn how to do something on a wave other than flail arms and stand

Rich Marx

That’s everywhere in southern CA these days.

samwaters

Call it what you will, he played the surf industry liked they played us.
His, yes, ads were ads, still knocking the surf industry at the same time.
https://uploads.disquscdn.c…

Mike

Noll wrote that ad, much more interesting character.

samwaters

Maybe, but without Dora, it never would have worked.

samwaters
samwaters

http://www.malibutimes.com. mickey dora— might bring it up.

samwaters

When Dora found out he was terminal, he actually reached out to Fain and asked him to visit him.
Fain thought it maybe a scam or something and declined.
Later, after Dora passed, Fain posted online how Dora had inspired him to be a better Surfer and how he actually looked up to Dora.
I’ll try and find the link for you.

Jordy's low key claim

Didn’t know

much about M. Dora
seems al right tho

Low wide stinkbug stance

I never met Dora but I know a few people who did.

Seems to me that the guys from Innocnts or whatever they are called have been sucked in by the Dora myth.

Dora wasn’t a prophet, and any times he made out like he was, he was doing it solely for himself to fleece all the kooks and wannabes for believing him.

I reckon Dora would have only had scorn for people wanting to buy his board, and just as much scorn for those wanting to ride it at Malibu.

It would be way different if we were talking about Duke’s board. I am sure he would have wanted to share the Aloha. But Miki Dora? I reckon he’d be laughing at these guys.

samwaters

Dora was by no means a prophet, and he was flawed, just like ‘you’ and ‘me’. And he seemed to have mellowed a lot after he found out he had cancer, even inviting and calling many old friends to visit or talk, it seems, to try and make amends. It seems having terminal Cancer and coming face to face with your own mortality may do that to you.. In the end, I think he may even have been somewhat flattered that someone wanted to ride his board.

Low wide stinkbug stance

There is that famous graph that he drew showing time versus surfing ability (with wrong scale on the z axis). That’s what I mean about him being a prophet.

https://www.surfer.com/feat…

I think he was taking the piss most of the time and it amused him at how seriously people took it. But I might be wrong.

Capt Sensible

Come on man , Dora was the prototype that launched lynch , Curren , Rasta , Creed , all those long running supposed rebel out cast advertising campaigns , Dora was about as complex as Lynch ie totally full of shit.

samwaters

So you’re saying he was the ‘original’ rebel without a cause, ok, I can kinda dig that.

Capt Sensible

More than that he was the blue print for Curren the search.

samwaters

The Search, Curren, sponsored by Rip Curl, a mega surf company at the time.

While Dora just hit the road, board in hand, and did it his way.
Ok. I can dig that too.

Capt Sensible

Not really he was sponored by several clothing and board brands hence the Da Cat model

ricmatic

I’m starting to be swayed by your opinion on this, coarse as it is.

DrunkenAngel

No-one really knows the gods. Dora is not one. He was in the limelight banging drums. A false idol. The gods are just out there, somewhere, going about their surfing. Quietly. Ever so quietly. Gods don’t have their stories told. One only passes by actual gods. Gods are like ghosts, they slip across waves with a style that is only theirs and you may get a glimpse only to wonder later: “Who was that? Did I really see that?”

samwaters

??

samwaters

This is the commentary that went with the above ad:
“Getting ready to bury this junk with the rest of the trashy rot that keeps bugging me! Scrap metal tokenism as a grubby little payoff to keep me in line and my mouth shut. Such outside pressures will never succeed in making me a lap dog for the entrenched controlling interests (the Wsl) who have turned our once great individualistic sport into a mushy, soggy cartoon.”
Contrived or not, nobody was saying stuff like this back then.
Maybe blazed a trail for Chase.

samwaters

Contrived, most ads are, ridiculous no, pretty funny at times and maybe too close to the truth for some.
“These few Wall Street Flesh Merchants (the Wsl) seek to unify surfing, only to extract the wealth”.
Nobody, nobody, was calling bs on the surf industry like that back then.

Jordy's pout

They underestimate how much fuck you money is lying in wait to outbid their surfyboard nostalgia fantasies

samwaters

Anybody notices the (his) trophy in the trash can, you got to admit, the ads were pretty classic.

Thelonious Punk

Perhaps they can use some of the money they have from the $46 Innocnts T-shirts they sell to save a thurfboard.

OccysBong

If your culture is hanging on some rich cunts wall then you probs lost it a while back.

toofattosurf

idk what that means…

Otto

Like Wiggs said, don’t think about these comments too much. Seth’s handle used to be “Sun Bear”, with a Care Bear avatar if I’m not mistaken.

toofattosurf

sorry for not engaging, i dont do the explain the joke game… specially for a certified idiot like you…

Otto

You’re so much more in your element over at Stab.

Jrilla

Woah! I thought no one commented on Stab because that’s for paying subscribers?!

Otto

toofattosurf can’t now claim climate refugee status here at BG after so many years living amongst the citizenry of Stab life, no matter the climate change they’re now paying the price for.

Dogsnuts

As long as someone is getting ripped of then Dora would be happy.

samwaters

Dude, it was the 60s, the 70s, it really was a different time, there were more scams, rip-offs, drug deals going down than you could shake a stick at.
Just ask Hakmam, Reno, Rassmusin, M.P., and a list of others I don’t have time to name right now.
Some Aussie surfers who did hard time for trying to smuggle a kilo or 2 back into Oz.
Etc., etc,.

Dogsnuts

I’m not denouncing it.

Black Rubber

Smuggling drugs was the Instagram Influencer of the time. Means to an end.

SoCalGary

Any action “being a means to an end”, is not validation that it is OK. It is only a self deluding way to make oneself feel better about poor actions.


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