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Gimme: Former high-end surf brand Hurley releases much-anticipated inflatable “wave runner pool float!”

Summer's here (Australia not included)!

It was almost one year ago, now, that BeachGrit gained exclusive access to top-secret plans that showed the future of Hurley. The once high-end surf brand had recently been purchased by Bluestar Alliance, a company which promised to “embark on a complete and thorough understanding of the brand’s potential channels of distribution and price point strategies. We create tools such as brand development profiles, trend guides, style guides and marketing strategies. These marketing materials portray graphic illustrations and a strategic marketing road map to enhance consumer brand recognition.”

The staff was culled, apparently unnecessary on the journey of complete understanding, and top-secret plans leaked showing an inflatable wave runner and an inflatable wave.

Almost one year ago, now, but the dream is officially reality.

The Hurley Inflatable Wave Runner Pool Float is available at all fine retailers including Walmart and Amazon for an average price around $15.99.

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If you live in North America or Europe, with summer right around the corner, I can’t imagine not owning.

Heck, I don’t even have a pool and am considering a purchase for to do whip ins at Cardiff Reef.

Do you think it is a 2 or 4 stroke?

Exciting.

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Bob’s in G-land right now with Rizal and Turtle and some other dudes.

Which means he’s not stuck in sweaty, concrete-jungle Costa Fricking Mesa smelling his own gas and dealing with a bunch of spoiled rock/surf stars and a million other headaches in a collapsed surf industry.

Let’s hope he’s pulling out of bombs as smart and gracefully as he got out of Hurley = $$$$$$$$$$

Hey! Ho! Who got the dough! Bro!

Not you.

https://uploads.disquscdn.c…

madmaxmedia

This ‘Hurley’ float is just a rebrand of the ‘Intex Wave Rider Ride-On’, which unlike the Hurley is available at Amazon. Also, Intex has the courtesy to actually show a kid on theirs, so you can see this is sized for 3 to 5 year olds.

commenter

Never Forget: Odie.

https://uploads.disquscdn.c…

toofattosurf

so i get a token bald buddy and play raimana/kelly tandem in me pool, cool…

Ricky Spanish

I can finally afford to do step offs! Pascuales here I come!

FL Skunk Ape

Who is first to drop in at Pipe on one of these?

Urchin Sepsis

JOB

Albino Pelican

Can forget your board if you’re going to tow!
https://uploads.disquscdn.c…

c4

Sick Lazor Zap. Nose a little too wide though.

Lemon Next to the Pie

For ease of entry. Any idea of the liters?

c4

I rode a 5’11” Mcoy Lazor Zap in the eighties and it was so thick and wide, easy take offs in overhead hollow waves. Cheyne Horan rode one at Waimea.

Lemon Next to the Pie

He lived in the Noosa hinterland when I was up here a while back. He surfed Ti Tree different to anyone else I’ve ever seen out there. Found lines that just weren’t apparent. Mind blowingly good surfer.

StarJamma

Look at all those channels! Too fast for me!

c4

Official wave ski for the trestles final?

AI (for ever) .

Chas is so slack he can’t even be bothered to give a link-

https://www.hurley.com/

Gucci has now sponsored Julian Wilson so that’s an option for “surf clothes “!

Ando

Wave barrel?

Fucking Americans, it all started with tuna fish.

Doobalachy

Made from sustainable plastics

disqus_00d1gIXedO

it’d be killer to use it to tow Domke in at Puerto tho

janeausten

ok, I’ll get in first…52 inch wave – ie Surfline 6-8 foot face.

Otto

What better way to bob about in a pool.

Gil Gunderson

Has Koa unboxed one of these yet? I’m not buying one unless it’s officially been unboxed. Stroking begins when the unboxing begins.

munnstrosity

Thanks for the cheap plastic

Pauly Matt War-Shore

I’m be getting one of these to practice resetting.

channelbottom
toaster redux

would buy

Wilbur

Girl in yellow looks disgusted, the one in blue wants some.

Otto

It’s a fatal stroke.

channelbottom

John dodged these kooks’ arse-bullet.

But seriously, I think Hurluley International will need to start looking into Intellectual Property infringement with this suspiciously similar level of stupid.

Waterproof Polo

I can’t believe people get paid to come up with this -soon to be in a landfill- garbage.

Stick man

Truth brother.

Lemon Next to the Pie

Cocaine is a hell of a drug.


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