You can't get cooler, you can't get a sexier
rebellion than the one Medina is fomenting right now.
In his recent (awesome) podcast with Dave Prodan veteran
surf journalist Nick Carroll extolled, without irony I believe, pro
surfers as interesting people.
I have a different view.
Pro surfers aren’t uniquely boring, they do, by degrees, become
slightly more interesting once they stop competing and start
breweries, sell soft-tops, become real estate magnates, ride
twin-fins, wander around Mexican pointbreaks etc etc.
Blandness while competing is encouraged, selected for, the
status quo.
Early career mid-rangers tend to live in tract housing in new
suburbs and think the business of being a pro surfer is mostly
about the x’s and o’s of doing cutties, reos, airs and toob-rides
good enough to win heats.
Incorrect.
The business of being a pro surfer is entertaining the fans
enough to justify the huge time expenditure required to put
sufficient eyeballs on the sport for long enough to make it a going
concern in the attention economy.
Peter Drouyn/Westerly
Windina/Peter Drouyn understood this way before the internets. His
man-on-man surfing innovation was expressly designed to facilitate
gladiatorial exchanges, with a good guy, a bad guy, a winner, a
loser.
In short, an entertainment/sporting product that you would care
enough about to watch.
Which makes Gabriel Medina a uniquely valuable commodity.
Chas was right to point
out the awesomeness of Kolohe’s rebellion against the new format of
the WSL, but we’re missing a huge trick if we don’t
pay homage to the real instigator of this rebellion on the eve of
the Tour kicking off.
Which is, of course, the best true heel on Tour since Andy
Irons, double World Champ Gabriel Medina.
Western surf media picked up on an interview with Brazilian site
Waves informing us Gabe and Charlie would no longer be
working as a team.
Which is a mighty bummer.
But the real story, which has managed to slip under the radar is
that Medina called BS on the new location and format that the
Wozzle has selected to decide the World Champ.
Whatever you think about Medina, and I know there are squadrons
of haters out there, he is no company man. He creates drama with
both performance and tactics, maybe the only World Champ in the
modern era outside Kelly Slater who even understands the
possibility of tactics.
At every turn, the sports governing body has sought to squash
down the tactics, largely innovated by Medina, which further dilute
the gladiatorial vision of Drouyn. Tactics, hassling, psychological
warfare, physical intimidation are part of the behavioural mix at
every good surf spot.
By trying to strip them out it bleeds white an already sterile
situation.
By taking out the “bad guy” it causes us to care less.
Gabe called Lowers, the location for the Finals, a “weak wave”
that favours regular-foots. In a stunning rebuke he said, “We
deserve to fight for the Title in a wave of truth”.
Which is not just true, but beautiful.
The Title determined in a wave of truth.
Sigh.
He drew a parallel with Formula One racing and asked what would
happen if Lewis Hamilton won eight races and was then forced to
compete for the title on a “lottery track”.
Which of course applies even moreso to pro surfing.
I’m wary of speculating after getting (justifiably) whacked in
the comments on the EPS article, but how will we deal with a
scenario where Gabe is a wave short of victory at Pipe, wins
Narrabeen, wins Teahupoo, wins J-Bay, wins the Tub and then gets
shafted at three-foot onshore Trestles by Toledo or Caio
Ibelli?
Am I making too much of this?
The Dual World Champ, first from Brazil, impugning the
credibility of the process of deciding a World Champ?
Imagine Tom Brady saying the Superbowl was bollocks or Lebron
James saying the play-offs were junk. It’d be huge news.
The response from the WSL? Silencia. Not a dicky bird.
I really had to laugh.
Prodan in his poddy lamented at length the lack of rebellion in
pro surfing, claiming all that was left was a “sad echo of what was
cool”.
Meanwhile, the black-eyed champ stands atop the citadel pouring
hot oil all over the organisation and they turn away and pretend it
ain’t happening.
You can’t get cooler, you can’t get a sexier rebellion than the
one Medina is fomenting right now.
It’s never been done.
Never been seen before.
Even Slater at the height of his discontent in 2009 when the
Rebel Tour was muted and then CEO Brodie Carr handed the champ a
special, one-time only contract to keep him in the sport never
openly challenged the power brokers like Medina.
Interesting?
This guy is molten lava.
I love that he’s been so underground in the last year too. Every
man and his dog is flogging the internet with surf vlogs and Medina
stays silent, comes out and almost wins the Pipe Masters.
The three guys most likely to suffer from a Trestles Final? JJF,
Medina and Slater.
What a great little nucleus that would be if this rebellion
really took hold and something amazing happened come September.
Am I reading too much into Medina’s comments?
Or not enough?