Bro against bro.
A strange wind has been buffeting southern California lately, maybe accounting for weird vibrations, maybe responsible for such odd behaviors and especially coming out of southern California’s Santa Monica.
To wit, it was revealed late last evening that our World Surf League had turned the screws on shaper to the stars Matt Biolos for daring post celebratory WSL Instagram content of his team rider Carissa Moore to his personal account.
Swift removal of offending material and a cease + desist letter from the WSL’s legal department.
When the longest employed man in professional surfing, Dave Prodan, got wind of the kerfuffle, he reached out to Biolos to help sort but was also violently bashed down by his own organization.
What sort of business sense does that make?
A strange wind, I already told you.
But speaking of the World Surf League, David Lee Scales and I discussed on today’s podcast as it relates to Surfline.
Scales had just conversed with the forecasting giant’s newly appointed CEO and made some sort of case for Surfline taking over all content, sending the best surfers out at the best waves during the best swells and filming away.
This, to me, felt like a direct challenge to the WSL’s core business and I wondered, if the two declared a massive, all-consuming surf civil war on each other for which side would David Lee take up arms, bleed, maybe die?
Without a second thought, he said, “Surfline” then tried to explain his poor choice.
I would definitely battle for the World Surf League.
Surfline is an insidious enemy intent on pushing thousands upon thousands of new south swell-infected VALs into each and every lineup. Imagine the potential surge if Huntington Beach is also allowed to own every facet of our beloved pastime. Marketing wave events, marketing surf events, marketing, marketing, marketing.
The World Surf League, what with Ultimate Surfers and hammering Biolos for sharing heart-warming moments, seems to be on a successful participation eradication program. Something I can certainly get behind.
Not the rebel tour we want but the rebel tour we deserve.
We also talked to the great surfing historian Matt Warshaw about the historically unique and equally revolutionary Project Ibelli, Melinda Gates and Jeffrey Epstein.
Something for everyone.
Don’t miss here.