"The WSL is willing to alienate the core followers and lifers who the precarious stack of cards is built upon so they can chase Main Street dreams."
Four weeks ago, the reigning women’s world champion and Lost teamrider, Carissa Moore, won the Rip Curl Newcastle Pro and the lord did grin and and the people did feast upon the lambs and sloths etc.
As is customary at these moments, Instagram lit up with posts, reposts, of the winner, along with kind words.
San Clemente’s Matt Biolos, the man who has shaped Carissa’s boards for every one of her four world titles and who has been building her sleds since she was fifteen, reposted the clip, below, and wrote, “Way to go, Riss.”
The post was swiftly removed from Instagram and Biolos says he then received a letter from the WSL’s lawyer.
Biolos takes up the story,
“The Lawyer sent me a letter. Wanting money to repost WSL content. told her or him or it, to fuck off and learn how to run a profitable business without extorting the fans for money. Mentioned every surf shop on the planet was posting images of the event and he or she or it should go after them, as well.
“I said it was my personal IG account, not my …Lost Surfboards business account. I was pissed that the first contact came from some fucking lawyer. That’s a pretty good sign of a company’s detachment from its constituents.
“To be fair, once I sent a scathing response to the lawyer, Dave Prodan, who I’ve always felt has an exceptional head on his shoulders, texted me and said that this issue had come across his desk and he would try to sort it out for me. I told him I appreciate it and couldn’t pass up the chance to ask who the ‘Fascist’ was now?
“Evidently the lawyers and or suits above Dave, who I really do like, wouldn’t have any of his attempts at diplomacy and if I do any more posts about the WSL, without paying their extortion, I’ll be canceled.”
Lest he be accused of being another WSL hater, Biolos says,
“I’m a fan. I’m deeply connected to pro surfing and the surfers involved. And yes, I am emotionally attached.
“I have long-term friends working in the organization.
“But it doesn’t mean I’ll bow down to the barely-surfing- outsider-corporate-executives who invaded our culture and don’t really understand it but are willing to alienate the core followers and lifers who the precarious stack of cards is built upon so they can chase Main Street dreams. They are scared to death to charge pay-per view on the events because they damn well know that a lot of the public with tell them to fuck off. The viewership will tank to the point that sponsors will run for the hills. So what do they do? That come up with some scheme to come after us, the fabric of surfing’s existence, all us independently owned and operated surfboard builders who supply boards to the athletes.
“Whatever, I’ll just post more stuff of Mason Ho.”