"My clients & team don’t deserve to be targeted & made fun of."
A much-loved surf-based fitness studio in New York City has slammed the world’s biggest surf network as VAL-phobic after a recent post, or repost if you wanna be accurate, on Instagram.
BeachGrit’s social media director, the noted author Chas Smith (buy Cocaine and Surfing, here, Welcome to Paradise Now Go to Hell, here, Reports from Hell, here) had, without permission, shared a short video from @surfsetnyc with the caption “World Surf League.”
Although quickly reported by @surfsetnyc and the video subsequently removed by Instagram, BeachGrit commenters were unable to resist the urge to make fun of the WSL and therefore blind to the joy of New Yorkers riding their SURFSET® Board (Rip SurferX), a “6-foot long surfboard on top of three balance balls, designed to mimic the feeling of being on water.”
Early this morning, BeachGrit received the following missives.
“We are a small family business trying to survive. We got hit very hard by Covid & have been closed for 14 months with no income for our family and our kids. This video is from the first day we opened after 432 days. We support the surfing community, respecting more experienced surfers & educating beginners, so everyone is safer in the water. My clients & team don’t deserve to be targeted & made fun of. Please take it down.”
“A commenter has says that leashes should be put around our necks. This implies a noose or something an enslaved person would wear. Take. This. Video. Down. Now.”
All fair charges, I think, although the connection between a legrope and slavery a little tenuous, a very long bow to draw.
SurfSet NYC’s story is a good one, inspirational etc.
Per the website,
“Aaron Thouvenin and Diana Garrett are two of the world’s first SURFSET® Fitness Master Trainers & Ambassadors. They started their SURFSET® journey as students when the company launched in 2011. Not only did they study directly with the SURFSET® Fitness founders to best understand the company’s vision and fitness method, but they also had the unique opportunity to work with some of the top spinning, bootcamp, TRX®, kickboxing, barre, yoga, pilates, and dance trainers in New York City to learn creative new ways to workout on the board.”
SurfSet NYC’s studio is on 64 East 4th Street, 4th Floor between Bowery & 2nd Ave.
A drop-in class costs twenty-five dollars or unlimited sessions for one hundred and ninety-nine dollars per month.
An unlimited membership also offers ten percent off “Epic Beach Day Surf & Epic Pool Day Surf Getaways.”
And watch, Vic Secret’s Model Martha Hunt, at SurfSet NYC here.