We live in the futures.
Surfing can, in many ways, be broken up into B.K. and A.K. Before Kelly and Anno Kelly. B.K., everyone had glass on fins and purchased paper surf magazines. A.K. everyone rides removable fin systems and has paper surf-adjacent catalogs junk mailed to their homes.
And where would we be if Slater had not popularized FCS? In a world of hurt is where but, decades later, it has been revealed that removable fins are actually bad for the environment and end up littering reefs etc. The 11-time surfing world champion, never missing an opportunity to wash the world a new, glorious shade of green, has taken it upon himself to launch a more eco-friendly alternative to those fin systems currently on the market.
Introducing Endorfins.
Per the press release:
Kelly has always had a deep relationship and passion for fins being that they are a critical component of board design and performance. We wanted to bring this to life by launching a fin brand driven by Kelly’s vision of performance and eco responsibility. We believe as surfers we have a responsibility to make fins as eco-friendly as possible and ensure we keep our ocean floor free from “Lost and Broken fins.”
The design of these fins are the culmination of Kelly’s many years and extensive experience with a variety of designs and templates. This unique flex pattern is created by a carbon twill, layered with an ultralight carbon veil over a P.E.T core. The P.E.T core is 90% air resulting in Fins so light they float on water. Combining that knowledge, and several rounds of testing and adjusting over the past year and a half, we are excited to present Endorfins to the world.
The fins work in either FCS or Futures boxes and will float out to the great plastic garbage island in the sea instead of getting buried with sand.
Progress.
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*thumbs up*
I make my own marine plywood fins. Solves most of the environmental problems. They are virtually free, float and are plastic free.
Wet testing
Wsl had it live from the channel on IG. Still hard to watch.
Nathan’s shaky hand held phone footage, so just listening really.
And looking at the wOsl for the live scores…
Would’ve thought Nathan at least had a selfie stick in a tripod to hold his phone though.
At one stage he tried to prop it up on something and dropped it in the sand…haha
In other words, Kelly is getting into the removable fins market, and is using his typical greenwashing hypocrisy to try and justify charging at least 5X the amount of normal FCS fins. Got it.
Ivan’s work rate was a bit low
If he’d caught more than two (Mami had 9) he could’ve come out on top…
jjf won easy
That vid got me so horny
Sad but Nate Florence has the only live stream for the Pipe comp https://www.youtube.com/wat…
on a glass half-full outlook on this… at least Turpel isn’t involved…
They should fill the core with Purps.
Why don’t these fins have leashes on them? They would never get lost. It’s all about better garbage. Garbage you will be proud to leave behind. “Endorfins better trash”
The only real environmentalists in this world are the poor.
The beauty of these fins is those that are not found immediately(most if not all unless they have the uber expensive locator chip) will end up in the floating garbage patch. But hey, at least they float!
To counter the environmental degradation of removable fin systems, I just use the same fin box/fin set-up but switch out removable P/U-construct surfboards. It means I save the environment. I’ve got one set of fins but hundreds of easily-disposable surfboard decks.
soo they’re Biodeslaterble?
Was the song in the ad about an emotional fin trying to fit in a strangers box as its floating around?
Scarfini fins float too.
How many boards do you think ks has gone through in his career.Now he’s going all green
give me a break