We live in the futures.
Surfing can, in many ways, be broken up into B.K. and A.K. Before Kelly and Anno Kelly. B.K., everyone had glass on fins and purchased paper surf magazines. A.K. everyone rides removable fin systems and has paper surf-adjacent catalogs junk mailed to their homes.
And where would we be if Slater had not popularized FCS? In a world of hurt is where but, decades later, it has been revealed that removable fins are actually bad for the environment and end up littering reefs etc. The 11-time surfing world champion, never missing an opportunity to wash the world a new, glorious shade of green, has taken it upon himself to launch a more eco-friendly alternative to those fin systems currently on the market.
Per the press release:
Kelly has always had a deep relationship and passion for fins being that they are a critical component of board design and performance. We wanted to bring this to life by launching a fin brand driven by Kelly’s vision of performance and eco responsibility. We believe as surfers we have a responsibility to make fins as eco-friendly as possible and ensure we keep our ocean floor free from “Lost and Broken fins.”
The design of these fins are the culmination of Kelly’s many years and extensive experience with a variety of designs and templates. This unique flex pattern is created by a carbon twill, layered with an ultralight carbon veil over a P.E.T core. The P.E.T core is 90% air resulting in Fins so light they float on water. Combining that knowledge, and several rounds of testing and adjusting over the past year and a half, we are excited to present Endorfins to the world.
The fins work in either FCS or Futures boxes and will float out to the great plastic garbage island in the sea instead of getting buried with sand.