Exactly-ish two month ago, the World Surf League had never been higher. Coming off an exciting Surf City El Salvador Pro, CEO Erik Logan sat down with Boardsport Source and delivered stunning news of competitive professional surfing’s great health. Revenue is up 20%, brand partners are up 35%, the digital audience up 62%, viewership numbers for the new Challenger Series up a whopping 92% and consumption of the aforementioned CS up a mind-boggling 300%.
Happy days finally here again. Except… since that glorious reveal things have not gone, exactly, according to plan. Citing “lack of financial support,” the League cancelled the upcoming Quiksilver/Roxy Pro France, normally docile fans rounded on the Senior Vice President of Competition, Head of Tours and all hell otherwise broke loss-loss.
Well, to make matters even worse, it was revealed last evening that naughty sex bots have now infiltrated worldsurfleague.com and are titillating families with illicit, possibly illegal, pleasures.
Profoundly disturbing on multiple levels, though do you think the WSL tacitly approves? Subtly shifting from professional surfing to a business that actually makes money?