Vans down a billion shekels in sales, Billabong, RVCA and Quik brought in to stem the leak.

Rumour: VF Corp, owner of Vans, just bought Billabong, Quiksilver and RVCA and only days before mass-sackings and after almost a decade of circling the once-iconic surf brands!

Vans, meanwhile, drops a billion in sales!

Az predicted a month back, and set to be revealed in coming days, is VF Corp’s acquisition of the once-iconic surf brands, Billabong, Quiksilver and RVCA. 

Quiksilver, Billabong and RVCA all operate, or operated I suppose now, under the umbrella Boardriders Inc, majority owned by Oaktree Capital, an American global asset management firm

VF Corp, a behemoth in rude fiscal health that owns fifty percent of the US backpack market via its brands North Face, Timberland, Eastpak and JanSport, first had a swing at Billabong in 2013.

VF offered over half-a-billion dollars, before ending the chase when it became “too expensive.” 

Dreams do come true, as they say, and the acquisition by one of the world’s largest apparel, footwear and accessories companies, consolidates VF Corp, which also owns the canvas shoe company Vans, as the hub around which surf fashion now revolves. 

The buy comes amid mass sackings within the company, six hundred jobs shed following an astonishing one-billion dollar drop in sales from the aforementioned Vans, China and supply issues blamed for the probs.

More when the ink dries.

Zuckerberg (left) and Lenny. Happier times.
Zuckerberg (left) and Lenny. Happier times.

Big-wave honeypot Kai Lenny responds to public dumping by “Meta King” Mark Zuckerberg with vicious snub of his own: “My non-surfing heroes are Travis Pastrana and Bruce Lee!”


News broke, over the evening, that Facebook founder, CEO Mark Zuckerberg had very publicly broken up with erstwhile BFF, big-wave honeypot Kai Lenny. In a relationship tremor no one saw coming, the extreme sport aficionado (Zuckerberg) shared that the new Meta of his eye is none other than UFC debutant Kha “The Shadow” Wu, even sharing pictures of the two in hot pants dancing some erotic dance.

Lenny, initially silent, has responded today with his own vicious snub.

In an interview with Forbes, a magazine for the rich and richer, the Maui-born stud was asked “What athletes have inspired you most as a surfer and outside surfing?”

The answer brutally snarky.

The most inspiration I’ve drawn from athletes from an early age was from the (group of famed surfers known as) the “Strapped Crew”—Laird Hamilton, Buzzy Kerbox, Dave Kalama, Rush Randall, Derek Doerner. They were the first surfers to tow into unrideable waves and broke those barriers and did it in such a cool way.

I always wanted to be a part of that. Plus, competition-wise, I respect and look to Kelly Slater and Robby Naish in their respective fields, surfing and windsurfing.

Outside of surfing I’ve always been impressed with (motorcycle racer) Travis Pastrana. Just his fearlessness and how nice of a person he is, how much he innovated within that. Of course, always thought of Bruce Lee as a hero too.

Zuckerberg clearly inhabits both surfing and outside surfing spaces thus amplifying his omission.

The question now, Zuckerberg’s hole has already been filled by Wu but which multi-billionaire will sweep Lenny off his feet?

More as the story develops.

Rip Zinger (pictured) genius.
Rip Zinger (pictured) genius.

Surfer makes gourmet breakfast at local spot for all those he burned in the past year, all those he plans on burning in the coming one!

A work of singular genius.

In this year 2022 it can sometimes seem like we have seen it all. A twenty-year-old from Cocoa Beach, Florida somehow winning the Pipeline Masters on Oahu’s terrifying North Shore. A near-fifty-year-old more than twice the age of his competitors storming back and, someway, winning the Pro Pipeline.


But yesterday morning early, as I crossed over the Pacific Coast Highway to a spot I surf regularly, I witnessed something that I have not only never seen but never imagined.

A work of singular genius.

A pop tent has been set up, you see, in the parking lot and a knot of locals mingled. As I got closer, I saw that Rip Zinger was behind a camp stove, mixing some wildly delicious Japanese breakfast, serving on paper plates with biodegradable utensils.

Now, Rip is a local legend and jack-of-all-trades. Originally from Japan, he mostly resides in North County, San Diego these days. He snowboards, skates, surfs, of course, but is also an award-winning photographer and in-demand chef, hired for celebrity home parties. But here he was cooking in a parking lot on a camp stove.

As I sauntered up he smiled widely.

“What you doing Rip?” I asked.

“I am cooking breakfast for everyone I burned last year and everyone I’m planning on burning this year,” he beamed.

Absolute inspiration.

The meal was irresistible, some Japanese pancake and delicately seasoned noodle combination, and once taken, the eater has clearly entered into a contract. His or her waves for yum yums. Much like Esau trading his birthright to younger brother Jacob for a bowl of stew.

To be fair, there was some debate amongst the gathered locals whether or not the breakfast only covered past sins or future ones as well, but Rip was insistent that it was both and, as chef, I feel it was his call.

I took a plate, ate and now carry a target on my back or, rather, chest, but, boy oh boy, was it tasty.

Probably worth it.

“From the very first session that I did, like five minutes in, I was like, ‘Where has this been my whole life?’"

Facebook founder Mark Zuckerberg dumps big-wave BFF Kai Lenny for UFC debutante Khai “The Shadow” Wu in shock pivot from surfing to MMA! “It really is the best sport…there’s just something so primal about it!”

Goodbye Kai?

The seemingly unshakeable friendship between Kai Lenny, the daring multi-discipline surfer with skin the colour of buttered cocoa, and Mark Zuckerberg, the world’s fifth richest man and founder of Facebook, appears to’ve floundered after Lenny’s former tow-buddy shared a video of himself training MMA with UFC debutante Kha “The Shadow” Wu, even calling it “the best sport.”

In the video, Zuckerberg, whose foil-boarding escapades along Kauai’s Ne Pali coast with Lenny had become the stuff of legend, rolls easily through the various disciplines of mixed martial arts, kickboxing, wrestling, jiujitsu, and at one point even arm-bars his quarry.


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A post shared by Mark Zuckerberg (@zuck)

Two-div UFC king Conor McGregor put aside his usually corrosive manner to write, “Yo!!! Fucking awesome Mark!”

On a podcast with Joe Rogan last week, Zuckerberg explained the pivot away from surfing.

“From the very first session that I did, like five minutes in, I was like, ‘Where has this been my whole life?’ All right. My mom made me do three varsity sports and my life took a wrong turn when I chose to do fencing competitively instead of wrestling in high school or something…

“There’s just something that’s so primal about it… Since then, I’ve just introduced a bunch of my friends to it. That’s been really fun, because now it’s like we train together and wrestle together. There’s a certain intensity to it that I like. Maybe there’s this cultural thing where a lot of people haven’t considered it. I’ve had 100 percent hit rate of introducing friends to it and converting them to people who now train. Every single person who I’ve shown it to is like, ‘This is amazing. This is obviously how I should be training and working out.’”

No word yet from Lenny who must be reconsidering his comments from a Wired interview just eight months ago where he described his former BFF as “super cool, super into water sport, really active. Super fit. Like … strong, strong strong. Physically strong.”

"What, me pay?"

Breaking: World’s cheapest surfer Kelly Slater allegedly fined by World Surf League for participating in unsanctioned event after extraordinary Four Seasons Maldives win!

Follow the money.

The champagne is not yet dry following almost fifty-one-year-old Kelly Slater’s stunning victory over the best surfers in a monumental generation at the Four Seasons Maldives specialty contest. Fans thrilled as Rob Machado, Taylor Steele, Shane Dorian etc. battled it out with single, twin and three-finned surfboards, Slater losing then winning the big money at the end.

Thrills and chills.


Was the event actually sanctioned by the home of professional surfing, the World Surf League?

The issue was floated after the just-announced re-imagined and anti-woman Pipeline Masters revealed that WSL surfers would be free to participate while turning equality’s clock back.

Slater, current World Surf League number fifteen, given a pass to perform in singlet?

Surf journalism says “No.” That Slater was reprimanded in the form of a fine.

As the world’s greatest surfer maybe owns a nibble of his employer, via the WSL’s acquisition of Slater’s Wave Ranch, further questions begin to percolate.

Does the potential fine flow back to the 11-time champion’s pocket or at least a portion of it? Sources close to the works suggest the exact amount is being debated.

While any ding could, should be easily absorbed by the multi-millionaire and paid with uncaring flair like Dallas Mavericks owner Mark Cuban pays his, Slater is, by all accounts, notoriously cheap. Ridiculously cheap. Absurdly cheap.

Like, wow cheap.

Are you wow cheap?

If the fine doesn’t end up in his wallet will he be sad and/or finally retire in protest?

More as the story develops.