But a silver lining?
Before Kelly Slater wowed us with his miracle in Lemoore, there was Surf Snowdonia. Oh but do you remember the very first commercial wave tank there in pastoral Wales? Do you recall the very first time you saw waves, almost real waves, peeling across a lagoon miles away from the coast?
Inspirational. Dream-like. The park, which opened in 2015, used Wavegarden technology and found itself in pastoral northern Wales but lo, things have gone sour of late and Snowdonia’s owners fear that they might have to sell the glory.
The head of Tourism North Wales, Jim Jones, put on a brave face about this bad news, telling the BBC, “I’ve no doubt it will continue. I think it’s extremely important to us in north Wales because we built our brand as ‘adventure capital’ on the back of Adventure Parc Snowdonia and many others. It’s probably one of the biggest attractions in north Wales, the investment in that site has been millions. It’s important not only for the rural areas of Conwy, but for the reputation of the whole of north Wales.”
The problems facing the tub are myriad including Covid closures and mechanical troubles though a new Hilton Garden Inn and Spa just opened providing hope.
Jim Jones added, “It would be a disaster if anything happened to it, but I’m absolutely convinced that an investor will come along and continue the good work that the Ainscough family have put into it.”
Worst case scenario, I suppose, Mr. Jones can lean into his name and turn the hotel and pool into a new Peoples Temple.