Look out, Elon.
Gabriel Medina is many things. A multiple time world surfing champion. A Monster Energy team rider. An ex-husband, step-son, friend of Neymar Jr. And so it should come as no surprise that he is dipping a toe into business. While the current climate may scare off the timid, Medina has a secret strategy only whispered to the bold.
Buy the dip.
And now Medina and team are unveiling their first project.
Per the press release:
Just five months after creating Kauai Ventures, world renowned surfer Gabriel Medina and his partners announce their first project backed by the investment group. To develop a handful of performance surf clubs throughout Medina’s home country of Brazil, the investment firm has partnered with surf pool technology provider Endless Surf of WhiteWater, a company holding 40+ years of experience in developing and innovating world-renowned aquatic entertainment venues.
Responding to a growing demand for surf, this project follows a global trend that opens new opportunities for the sport of surfing while proving to be a high-visibility business. Showing a true dedication to surfing’s success, Gabriel Medina is encouraging this next generation of surfing as a sport, both in relation to practice and progression, as well as the overall visibility of surfing and its promotion of professional sport.
“More than a sport, surfing is a lifestyle. Therefore, this project has total synergy with the legacy that I want to leave. It unites all factors that I believe in: the practice of sport, which involves healthy habits and physical activity, technology as an ally to a cutting-edge human experience, and the adrenaline that the sport provides”, says Medina.
Surfing has been growing worldwide and this is especially apparent in countries like Brazil. The country has seen a massive uptick in surfers and followers of the sport, partly in thanks to Brazilian names standing out in global competitions, like three-time world champion Gabriel Medina himself. Through the partnership with Endless Surf, Kauai Ventures has set out to build a true surf experience, originating from the knowledge and practical experience of Medina as a top tier athlete, the extensive business expertise of the partners, and the game-changing surf technology of a leading player in the global market. Ultimately driven by a core passion for surfing, Kauai Ventures and Endless Surf are combining their expertise and innovative thinking to deliver state-of-the-art artificial waves to further the sport of surfing for those in Brazil and beyond.
“The clubs we are creating represent the epitome of progression and will create a stronger and more connected community surrounding the surf lifestyle. In these developments, we are ensuring the widest variety of wave types for our surf clubs, so that the experience is more authentic to the ocean. With the project backed by one of the greatest athletes in the surfing world, we are committed to offering top-tier surf through utilizing Endless Surf’s next-generation technology that provides a unique and tailored experience.” explains Ricardo Laureano Siqueira, partner and manager of Kauai Ventures.
Buy the dip.