Paint it green!
Exactly one week ago, surf fans became absolutely delighted to learn exactly how great a positive impact our World Surf League had on the planet during the 2022 year. Tens of little bushes planted, 35,000 educated youth and maybe most importantly, emissions cut by 50%.
Well, in a possible bid to re-cut emissions by 100% in 2024, by juicing them by 150% this year, the WSL has just announced an expansion of its wonderfully green relationship with Chinese manufacturer of carbon spewing landfill-ready trucks and SUVS.
Great Wall Motors!
Per a hot-off-the-presses release:
GWM and the World Surf League are excited to announce their partnership has grown ahead of the 2023 Australian leg of events across the Championship Tour, Challenger Series and World Longboard Tour. GWM’s SUV and Utility vehicles are the perfect match for the outdoors and surfing lifestyle making the continuation and growth of this partnership with the WSL an obvious one.
A new deal between the two organisations will not only see GWM continue as the title partner of the Sydney Surf Pro and category partner across the four major Challenger Series (CS) and Championship Tour (CT) events in Australia, but also as the new presenting partner of the Gold Coast Pro and the category partner of the Bells Beach Longboard Classic World Longboard Tour (WLT) event.
“World Surf League and GWM had a fantastic start to our partnership in 2022 and we are thrilled to grow this partnership into its second year,” said WSL APAC President Andrew Stark. “The vehicles GWM produce are aligned with an outdoors lifestyle and are suitable for all types of surfers so it’s great to see them expand their investment to include all types of surfing events. We’d like to thank GWM for continuing their support and we look forward to watching this partnership grow into the future.”
In addition to elevating GWM’s onsite activation experience for fans across the Australian events, the partnership will include a broadcast integration in the form of the GWM Catch Up, a daily highlight clip that will be distributed at the end of each day across WSL’s owned and operated platform. GWM will also be provided with a custom broadcast feature at the Gold Coast and Sydney CS events.
“Our 2022 sponsorship with the World Surf League provided a valuable opportunity to align GWM with a like-minded partner and to showcase the GWM brand and our range of SUVs and utes to an engaged audience that enjoys the great outdoors,” said GWM Head of Marketing & Communications, Steve Maciver. “More and more customers are selecting GWM as their automotive brand of choice and we look forward to the second year of our WSL partnership and building our connection with the surfing community and beyond.”
Paint it green!
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all good getting ready for the next stage of life which is looking like the most interesting part of my life….
I knew and I’ll take it lol. No one cares about ol Gil
Does that reflect Russians in Bali?
Good, thanks for asking 😘
What next, a wavepool event in qatar?
Qatar Pipe.
Oil Pipeline Masters
Lipline Stammers.
Chilux’s for everyone
Chas, you’re missing the ‘real’ story—what happened to Jeep? Which was the Wsl’s main sponsor, advertiser for years. An advertiser with real money. Remember they’re lame ads—“I ride the roads” or whatever.
Looks like they jumped (a sinking?) ship.
Looks like they’re history—that must have been a major hit for the Wsl.
I must admit checking in on the Wsl now and then and seeing what kind of companies (or lack of), would advertise there—and watching the hiring—and the firings— from Speaker to that tennis chic, Soapy, and oh ya, that ‘wrong way’ chic too—and now the ex-Oprah Sup dude—very intertaining!!—and now ‘hopefully’ watching—maybe their final ‘demise’ as they look for somewhat nonexistent buyers.
It’s actually been somewhat
pleasant—watching pro-surfing— go down the tubes….
Just have to get rid of that pesky democracy thing. It’s holding them back.
What happened to a good old fashioned Jeep? Fuck me
on the extension truck…also an escalator/
Stairway to (Woz) heaven?
See comment above—Jeep and Samsung, especially Jeep, used to be the Wsl’s main advertiser—had their name everywhere— looks like they kicked out.
Wonder why? Like rats fleeing a sinking ship?
Maybe?
they are not made in China, so therefore not credible……or…..Jeep looked at the numbers of people watching and went 3 people isn’t enough to justify a couple of $m…..Elo is a Chinese spy, next the Ughuirs will be employed ??
Elo is not a Chinese spy—he’s a Sup-rider—not sure which is worse though…
but we love our Chinese spys , and our brother Suppers…….
Living on Chinese rock
No no no no no ok maybe. If elo is a spy, then he’s been scoping hectic Taiwanese left points.
WSL x GWM catch cry? ‘I surf the Taiwan’
ha , you just discovered the plan of all plans…Taiwan is China/WSL’s ultimate plan to turn it into a monster Wave pool surf resort ….China today, Taiwan tomorrow , then onwards and upwards China and Elo /El Ziffo will be the launching pad for a new World order ….China white , will become China’s catch cry!
Chawaii 5-0!
back to the task…headliner…off the wall & backdoor/
early haoles?
https://scontent-sjc3-1.xx….
I wonder why the bloke looking at them didn’t join them in having a man hug or 2??
ha! in front yard, I took a 30+ shot sequence of these guys that started some distance up the point…each had a decent run until they coalesced into the knot that is the picture…don’t think the shoulder guy wanted any part of it, until he realized all four would tumble into a four-way RUMBLE!
Thankfully China see’s more value in surfing than any other Western Brands of cars?
Is this a move by HerrZiff/n kel to build a Surf Branch in China?
some president
ssuggested building beach resorts n north…Korea…didn’t shoot him. missiles can’t reach the beach. shop locally, and stay away from the beach!https://uploads.disquscdn.c…
Hahahaha – there’s always one !
Me and ya cracked up when he did that. Too funny.
With a few billion people watching. Haha
The WSL’s great wall of positive noise now reportedly hearable from space.
All those hours in board rooms and flip charts and strategy sessions…what is Our Brand all about? What’s our core message…We are caretakers of the environment. It’s the environment, stupid. All the sanctimonious preaching and self-congratulations..the content creation, the IKEA partnership…and then this? Short-term revenue always trumps fidelity to The Brand.
https://www.youtube.com/wat…
Love it
Everything he does is hilarious. Worth checking out.
Don’t tell me people in SC are driving them.
What about WSL’s new decree that surfers can’t wear their sponsors hats / gear in post-heat interviews?
They have completely lost the plot.
What about sunglasses?
Straight out of the heat/waters edge facilitated by a fluffer still ok??
The Wall don’t want no stinkin freeloading surf branding.
ah , so the thlot Pickins……is this the start of a new WSL clothing brand , supported by GWD???
It’s a great idea. If the brand sponsors the event people can wear their hat. Brands need to start kicking down more if they want they want to cash in on surfing.
“While China has grown to be one of the world’s largest economies, nearly 500 million citizens still live on less than $2 a day. As China’s economy booms, its laborers suffer.” https://borgenproject.org/f…