It just got a whole lot easier to bet the farm on your favourite pro surfer!
You ever get the feeling ol Dirky Ziff, who leveraged his friendship with super-producer Harvey Weinstein to launch the new-look world tour over ‘hot summer cocktails’ in 2014, feels like the one-dollar he paid for the ASP in 2012 was a little too much?
In the company’s latest bid to raise cash, it’s turned to ALT Sports Data to “unlock new markets in the world of regulated sports betting” or as ATL calls it, “empowering their massive global audience to have a stake in the outcome of WSL events.”
I ain’t a huge fan of gambling, personally, worked the tables in casinos and saw the misery it brings. The excited kid who snatched five-hundred out of the five-dollar blackjack table at seven is wide-eyed and desperate at three am as he attempts to recoup his rent and savings.
Nobody gets out of a casino alive. Yeah, you hear stories. But they’re stories. Nobody wins.
Howevs. I get sports gambling and often wet the toes to make a grim day of low-tide Portugal closeouts interesting. And the WSL’s pivot into the world of online gambling will make it easier to throw the family house on, say, Jackson Baker scoring a nine-point right at three-foot Winki.
What are the odds! A thousand to one?
According to the WSL’s chief revenue officer Cherie Cohen, “Working with ALTLT (sic) Sports Data to advance our position in the global gaming marketplace is a great opportunity for the WSL. We know that legal sports betting drives fan engagement. We are excited to scale our offering by partnering with a company who knows our sport well and has deep relationships with global operators.”
What bets do you wanna see? Pip to catch a set at Teahupoo? A Brazilian or mainland American to reference the helping hand of God in a post-heat interview?
Blue skies ahead.