The king is dead, long live the queen?

World Surf League CEO Erik Logan’s Instagram account, which boasts 23k followers and quirky videos of him ordering employees to take their shirts off, is not generally a place for controversy. His posts, self-congratulatory, ultra-positive, tone deaf, mostly just draw neutered praise. Professional surfers litter a few raised hand or heart emojis. Various whozits and whatzits commenting light kudos but that’s all.

Fifteen to forty-two comments max.

His latest, a piece praising himself for creating equality in professional surfing, is, so far, at one-thousand-four-hundred-five and counting.

All unchill.

A sampling.

Hey Erik, how does it feel to be at the forefront of what will surely become the most shameful era of professional surf? Money, fame and connections might look cool now, but eventually this all goes away and it will only be your name left as the person who allowed for extreme lack of professionalism by judges in this era of the sport. Please please prioritise the sport over people’s personal interests!! Please have your name be the one of a person who decided to stand up and do the right thing!!

1- LISTEN TO THE SURFERS
2- You guys should just apologize for the bizarre judging mistakes, it happens…
3- To change the whole judge panel, end with the head judge position
4- repete or don’t point the last day of the competition (which is not hard to do since it is on a Pool).
5- Don’t fuck with our sport anymore, don’t script it, make it better and your public will naturally increase

This has happened many times and nothing has changed. However, the credibility of the company is falling, against the growth of the sport. The subjectivity in the same wave (pool) was partially and clearly on purpose of the sponsor. We long time spectators deserve at least an explanation

Dark day in competitive surfing history, no explanations whatsoever are going to make up for what happened.

Your stance as CEO (translated in the open letter published today) is simply an embarrassment to the surfing community around the world! How can you penalize the innocent (surfers), and clear the guilty (the head judge and other referees), not even admitting that there is something wrong when the whole community is seeing it? The names of all of you will be in the pages of the history of this sport as responsible for the darkest period in history, with the removal of countless passionate fans, sponsors and other things. in other words , you will be known for kicking the sport back ! Have the slightest courage to change (or more correctly, all sin to leave!)

And you get the feeling.

Zero word, however, from Logan’s left hand, Jessi Miley-Dyer. Even though she is the World Surf League Chief of Sport, and even though she is not at all shy about putting herself front and center at conferences, blessings, equality makings, she in entirely absent during this great insurrection.

Not one word of support.

Zero attempt to take some of the heat.

But how do you think Erik Logan feels about that? Sitting alone in a darkened room, lightly twisting the nipples of his customized Filipe Toledo t-shirt, thinking about money, fame and connections maybe looking cool now, but eventually going away and only his name left as the person who allowed for extreme lack of professionalism by judges in this era of the sport or just plain sad?

It can’t feel good, that abandonment in time of need especially from a one-time barrel buddy.

The professional surf watcher, though, must wonder if Miley-Dyer’s hush-hush is purely strategic. Waiting for the guillotine to fall on the lonely CEO’s neck then swoop right in and snatch the crown.

A mid-season cut of sorts.

With friends like these etc.

All hail JMD.

The momentum is real.

Bonafides are only as good as they burnish and the World Surf League’s are suddenly looking extremely dull. Long known for advocacy and allyship, awareness and awaketivity, a new patriarchal head as emerged in the wake of the Surf Ranch Pro insurrection, horrifying protected groups who long considered professional surfing, at its highest level, a beacon.

The whole business started off on the right, or rather left, foot. A Native American blessed the plow there in Lemoore and off it whirred down the line, stirring up magical waves, not breaking down. But then came major complaints of fairness from three Brazilian surfers, each champions, and there exploded CEO Erik Logan, issuing an open letter dripping in victim shaming and white male fragility.

Let us read once more.

To the WSL community,

I want to address the conversation that happened in our community following the recent Championship Tour event at the Surf Ranch. As you likely know, a small number of athletes made statements questioning the judging of the competition and the final results.

I want to respond directly to those statements, however, we first need to address a much more important issue. In recent days, a number of surfers, WSL judges, and employees have been subject to harassment, intimidation, and threats of violence, including death threats, as a direct result of those statements. Those things should never happen in our sport or any sport, and we’re devastated that members of our community have been subject to them. It is an important reminder to us all that words have consequences. We hope the entire WSL community stands with us in rejecting all forms of harassment and intimidation.

In terms of the statements made, we completely reject the suggestion that the judging of our competitions is in any way unfair or biased. These claims are not supported by any evidence.

Firstly, the judging criteria are provided to the athletes ahead of each competition. All athletes competing at the Surf Ranch Pro received these materials on May 20th. Every athlete had the opportunity to ask questions about the criteria at that time. None of the athletes who made these statements took advantage of this opportunity at the Surf Ranch Pro.

Secondly, our rules allow any athlete to review the scoring of any wave, with the judges, and receive a more detailed explanation of how they were scored with the judges. This process has been in place for a number of years, and is the direct result of working with the surfers to bring more transparency to the judging process. It is not acceptable, and is a breach of league policy, for surfers to choose not to engage with the proper process and instead air grievances on social media.

A number of athletes at the Surf Ranch Pro received points for elements such as progression and variety, so it is simply incorrect to suggest these are not taken into account in the judging criteria. Furthermore, our rules have been applied consistently throughout the season, including at events this season that were won by athletes who are now questioning those same rules.

Surfing is an ever-evolving, subjective sport and we welcome a robust debate around the progression of our sport and the criteria used to judge our competitions. However, it is unacceptable for any athlete to question the integrity of our judges who, like our surfers, are elite professionals.

No one person or group of people are above the integrity of the sport.

Sincerely,
Erik Logan
WSL Chief Executive Officer

The last line particularly devastating.

“No one person or group of people above the integrity of the sport.”

Three, or such, years ago, the great Longtom commented on the World Surf League’s pivot to elevating one person or groups of people, writing at the time, “I want to honour the intent but the corporate embrace of woke culture makes me deeply queasy. Another commodified product for the corpos to package up and sell in the guise of moral purity. It feels hard not to gag on the hypocrisy.”

The pile on, anyhow, has showed no sign on slowing, new bodies joining the mass atop Logan every single hour. His milquetoast Instagram account filled with rage, Stab, generally a World Surf League safe space, seeping with opportunistic loathe. One person, though, has remained entirely silent. Jessi Miley-Dyer has posted nothing, released nothing, said nothing since the wildness has started. Quietly sitting by while her running parter, and boss, gets squeezed.

Do you imagine she is trying on the initials CEO before her name?

Standing in the mirror and practicing her introduction?

The momentum is real?

More as the story develops.