A golden era of goof.
Kelly Slater’s Surf Ranch swings wide its gates tomorrow morning at roughly this time and is your alarm set? Will you rise early, prepare the perfect americano, tune in and thrill or will you remember that it is running mid-day, reluctantly click over and feel a pit of depression mixed with loathing deep in your tum-tum?
Or maybe you purchased one of the deeply discounted tickets and will be there in person, attending the yoga class, concert, buying Surf Ranch Pro swag from the booth, living, laughing, loving?
Our own Jen See will be there, turtle sandals on the ground, reporting all the news that fits except she missed one moment, yesterday, that is already being called the most visually disturbing in surfing history.
World Surf League CEO Erik Logan, you see, decided to get a t-shirt printed with current world champion Filipe Toledo’s naked chest. The Brazilian father of two or three has a readily identifiable lion covering his heart and has apparently added some sort of robotic sunburst business to it. Logan, anyhow, stifling giggles, said, “Filipe Toledo has the most insane chest tattoo. So I just had this shirt made and I’m going to go surprise him with it.”
He then goes over and tells Toledo to take his shirt off, the two hug et voila.
The whole scene is wildly odd and you should watch and savor. I had just gotten finished telling David Lee Scales, during our weekly chat, that we are living in peak absurdity as it relates to the World Surf League, its day-to-day operations, staff, decisions etc. Number one funny time and not enjoying, not relishing every single moment is a sin against comedy. It would be like being on the set of Monty Python and the Holy Grail or The Big Lebowski or Idiocracy while it was being filmed and doom scrolling the news instead of soaking up the laughs.
This is not going to last forever.
Billionaire owner Dirk Ziff’s wife will eventually get bored, the clown show of Logan, Jessi Miley-Dyer et. al. will be dismissed and we will be poorer for it. Sure it may be replaced with world’s best surfers in the world’s best waves, “man against nature” as David Lee Scales is always harping about but, mark my words, you will miss this golden era of goof.
You will miss it deeply.
Listen, here, for more good advice.