"I am" "Hi"
Former World Surf League CEO Erik “ELo” Logan, savagely fired just over a week ago, is back-ish. The mystery as to why he was let go so harshly has only grown over these past days. After issuing the most terse release in public relations history, the “global home of professional surfing” has battened down the hatches in a way it never has before. A complete Stalinist erasure hidden underneath a code of silence. I have reached out to current employees, past employees, investors and other surf journalists.
None know anything.
Rumors that seem to have some veracity have been dutifully chased and punctured leaving… nothing but the sort of emptiness Logan used to spin with his words.
Synergies of diddly.
Vectors of nada.
The World Surf League is not known for its ability to stop leaks. Your dear BeachGrit has often caused much consternation within the Santa Monica-based governing body by learning and publishing secrets (see: Ultimate Surfer Zeke Lau) but this one, whatever happened with Logan or to Logan, has been so locked down that it makes me think heavy, heavy lawyers are involved.
Well, I’ll keep pursing and the truth will prevail, though in the meantime the Oklahoman with a magic wetsuit of armor, himself, is back doing what he does best.
Being weird on social media.
But you are certainly aware of Threads, Instagram’s answer to Twitter. The service, launched days ago, has won many new users, including Logan who took time off from finding another job and/or rehabilitating his image to reply to various posts.
Artist Pete Halvorsen wrote, “If you’re new to “me” (6K of you as of today (mind blown emoji) honored) I also make art with photos I capture… which utilizes this “space” nicely to see the detail.”
Erik Logan commented, “I am”
The Los Angeles Clippers NBA team wrote, “Everyone say hi.”
Erik Logan commented, “Hi”
Why is he doing that?
“I am” “Hi”
A cryptic code to explain what happened in Brazil?
The World Surf League’s Chief Apple Polisher Dave Prodan probably knows, just like he probably knows why Logan was fired, but won’t tell me.
Sad face emoji.