"You’re getting a cool and respectful young man, Levi McConaughey, coming at you. I hope you can do your best to treat him the same way."

The son of Hollywood superstar Mathew McConaughey has made a stunning debut on Instagram, revealing polished skills in the surf and on the snow.

Levi McConaughey got the gift of social media, as well as supersonic genetics, from his parents, Daddy Mathew and Brazilian model mama Camila Alves, for his fifteenth birthday.

“Hey, buddy, your mama’s a little nervous today about one of the gifts we are giving you,” Daddy told the couple’s nine-mill followers. “Yes, we are allowing you, Levi, today on your 15th birthday, to join the social media universe… ”

Daddy then explained the deal,

“He knows who he is and he knows where he’s going at. I think he can handle it. He has a great story to tell, to share. I want to let all of you all know you’re getting a very cool and respectful young man, Levi McConaughey, coming at you, and I hope you can all do your best to treat him the same way. Levi, enjoy the adventure, sharing your story and expressing yourself and exchanging with the people out there.”

Over the course of two posts, Levi, who has the same rich, ripe, radiant apricot skin, eyes and hair as Kai Lenny, demonstrates his comfort towing into size, pulling into dredging runners and giving hell to the snow.

 

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A post shared by Levi McConaughey (@levimcconaughey)

The WSL personality famous for his steroidal tits, Strider Wasilewski, wrote, “Sick one grom” while former pro surfer Yadin Nicol simply melted,

“So sick, Levi!”

“Bruh”

It’s hard to imagine, now, the ruckus, disbelief, horror even, when Billabong’s US licensee, surfboard shaper Bob Hurley, handed back what had become a license to print money in 1998 and to strike out on his own. 

You gonna hand back the keys to Billabong? You gonna call it, what? Hurley? 

Under Bob’s expert hand, and helped by taking the designers, surfers and marketeers, and product patents he’d developed for Billabong, Hurley quickly grew into one of the biggest, and most respected surf brands in the world.

Three years later, “razor-sharp surf magnate” Bob sold to Nike for a hundred and twenty mill.

Bob was always around, howevs, the company had his name on it after all, and he took over as CEO for three years, 2012 to 2015, the glory years of the Nike-ownership era some might say. 

Four years later, Nike sold Hurley to Bluestar Alliance, a “brand management company”. The way Bluestar works is it identifies brands it wants to buy and once they get the keys, “our team of experts embark on a complete and thorough understanding of the brand’s potential channels of distribution and price point strategies. We create tools such as brand development profiles, trend guides, style guides and marketing strategies. These marketing materials portray graphic illustrations and a strategic marketing road map to enhance consumer brand recognition.”

The focus at Hurley shifted from R and D, maintaining a dazzling surf team, high-end accounts and so on to a model focussed on the bottom line, with multiple teamrider contracts quickly terminated. 

Soon, there were inflatable toy toys, beard oil, hair product, performance bodyboards, beach chairs. 

And, today, before it was quickly deleted from view, sixty-eight-year-old, Newfoundland-born Hurley, who now heads Florence Marine X, ran a couple of shots of Hurley’s “performance” bodyboards and a rack of beach chairs with the withering comment, 

“Bruh.” 

Many comments ensued before the provocative post was disappeared. 

Obviously, comment has been sought, crickets thus far although it’s only been eleven minutes, but what’s your immediate reaction? Do you think Bob thought it was a little rough on Bluestar? A little weird to dunk on his own brand?