Hammer of the gods.
The drums, man. I can’t get the drum out of my head. Boom, boom, boom, boom, boom, boom, boom. Drums and chanting and swaying, sweat dripping into my eyes, hands clapping and more swaying. Water spirits and fruit and blood. White, everything is white. Getting closer to some truth, irmão, boom, boom, boom but is it the truth I came to Brazil to find?
Former World Surf League CEO Erik Logan.
Where, why?
You know that he was viciously and brutally disappeared by his masters when the tour rolled into Rio de Janeiro some two months ago.
“Today, the World Surf League (WSL) announced that CEO Erik Logan has departed the company, effective immediately.”
No “thanks for service,” no “we wish him the best in his future endeavors.”
Nothing.
Logan, who had elevated himself higher than any previous World Surf League CEO by making himself the face of the brand, had vanished. No more of his daily social media to-camera messages “taking us behind the scenes.” Zero posts wearing the skin of Brazilian surfers.
Boom, boom, boom.
Where did he go and why did he go?
Before flying to Atlanta to São Paulo to Salvador, before coming to the “scene,” I had exhausted every lead. The World Surf League, usually a leak factory, had tightened the screws. Chief Strategist Dave Prodan had traded the last bit of his soul to billionaire Dirk Ziff for a podcast. Nobody knew nothing and yet I continued to beat the streets, asking anyone and everyone.
I asked surfing’s great historian Matt Warshaw if he had any thoughts.
“Stupid,” he responded in the recent aftermath, “but at least twice I was struck my how handsome he is.”
Boom.
There’s something there, companheiro. Some deeper truth that didn’t settle in until I came to Brazil and was drawn to its voodoo state, drums growing louder. Logan came to us a chubby nerd. He left us a sexy cocaine cowboy.
Handsome surfers have more fun. We all know this and have known it and if you have pretended not to notice, well, that’s on you.
Shaun Tomson, Kelly Slater, Gabriel Medina, Andy Irons, CJ Hobgood, Tom Curren, Martin Potter… find me any ugly star and I’ll tell you right here, right now, everything I know.*
Handsome surfers have more fun and as if to hammer the point home, examine Hollywood heartthrob Chris Hemsworth beating the hell out of a Swiss tank with wicked cutbacks and a devil-may-care flare.
There’s a tie to Logan’s peacock turn, his wild good times, his sudden erasure.
Fun.
What kind of fun?
Boom, boom, boom.
Going deeper, destruidor de corações.
Arriving at The Truth.
*Mark Occhilupo and Adriano de Souza excluded.