"The momentum of the Championship Tour, the World Surf League and professional surfing is realer.”
This is Jessi Miley Dyer’s world, we just so happen to be living in it. The World Surf League Chief of Sport, hours ago, took to Instagram, once the main platform of deposed CEO “Handsy” Eric Logan, in order to present the fact that her 2023 finals day was up, in viewership, by nearly 30% as opposed to last year’s 2022’s iteration conducted by the aforementioned Logan.
Mic.
Drop.
You will certainly recall when, just before last September’s running at Lower Trestles showdown, Logan stood before an audience and declared, “We have not even had the biggest day in pro surfing yet and we’ve already eclipsed some of the most amazing milestones we’ve seen in the history of the sport. Already this has been the most consumed live digital audience in the history of professional surfing before this day has ever happened. We’re up 13.4%, precisely, we like precise numbers. We’re ahead of that before the biggest day in professional surfing. The momentum of the Championship Tour, the World Surf League and professional surfing is real.”
His momentum might have been real, as he could not stop that rolling stone from slamming into Brazil, making a sensual mess then getting disappeared.
But the World Surf League’s?
Objectively arguable.
Semi-legitimate sponsors were replaced by Bailey Ladders and Joe Turpel’s kitchen remodel services. No reflection of professional surfing, at its premier level, growing in a meaningful way.
Yet here we are again.
Miley Dyer urinating on Logan’s grave by claiming this year’s Finals Day was up a precise number 29% viewership over last year’s.
Here’s the question for you, though.
Is all this “growth” proof that our WSL is on the right path or is it merely an indication that Miley Dyer is on her way out the door for some bit of unseemly behavior?
Uh oh.
History and repeating, or some such.