"Formulated with love."
The reports of the World Surf League’s death are greatly exaggerated… oh wait. The “Global Home of Surfing,” which made much news eight years ago, circa 1976, by acquiring professional surfing for free and promising its most ardent fans that the show will soon be bigger than the National Football League has experienced a precipitous fall since.
Real wine replaced by Barefoot Wine replaced by wine-flavored tap water as sponsors.
A regional Australian ladder company now the “face of the brand.”
And so it should come as no surprise that a never-before-heard-of hair conditioner was the only partner for the World Surf League’s Cyber Monday blast.
Clicking the link won the savvy shopper 50% off hair conditioner.
It must be noted that the beauty product was not made by Hurley.
Now, let’s be honest. With John John Florence leaving tour and Filipe Toledo penned in to win the next three small wave world championships, how much longer does the billionaire-backed enterprise have?
Under/over please.