Surf fans, beleaguered, need a shepherd.
Oh to be a surf fan in these dark days. The 2024 World Surf League Championship Tour is but one month away from its kick-off there at the Pro Pipeline and we, each of us, should be thrilled with this imminent return. Repurposing our advent calendars to count down the days. Having trouble sleeping etc.
Except doesn’t it feel that the thrill is gone? That the World Surf League, itself, has even lost interest in being the “global home of surfing?”
To whit, I have not received any exciting updates about the upcoming season other than an extremely bland Challenger Series schedule drop. More importantly, the World Surf League, recently moved into a bleak El Segundo veterinarian office from its once proud Santa Monica home as yet to replace its ruthlessly beheaded CEO.
But who could forget Erik Logan and his run as Chief of Executives. Brought over from Oprah Winfrey to head the newly formed WSL Studios, the Oklahoman with a magical wetsuit of armor did so magnificently bad that it was shuttered before producing anything save a Billy Kemper mini documentary. Logan was quickly promoted to the top slot where he proceeded to bully beloved surfers and smarm the the selfie stick.
After a fated trip to Brazil, though, he was fired in the most terse press release ever.
That was over six months ago. The World Surf League initially replaced him with Chief People and Purpose Officer and Bob Kane, its Chief Operating Officer and Chief Legal Officer. A “major cleanup on aisle five” move according to Jen See.
The two, still, holding the reins. No inspirational hirings for the head office even as the tour gets ready to kick off once again.
What do you imagine is the reason behind this holdup? Too many qualified candidates angling for the job requiring much interview and many vetting?
Professional surfing’s owner Dirk Ziff pondering a go, himself?
Other?
Surf fans, beleaguered, need a shepherd.
Help!