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MIkey Feb for LVT.

“Hot diggity dog” Fans melt over surfer Mikey February’s turn for Louis Vuitton 

No one can resist falling in love with such a face or a body with its small round pectorals and nipples like dark brown currants.

Once, not so long ago, I advised BeachGrit readers to think of South African surfer Mikey February, not as the pro surfer who once upon a time ran on the world tour, but surfer as a beautiful object, a beautiful thing, worthy of worship. 

No one, I believe, can resist falling in love with such a face or a body with its small round pectorals and nipples like dark brown currants. Two summer’s ago, The New York Times rhapsodised February, had him write an op-ed and built a sixteen minute documentary. 

Watch whole thing here.

Old news, of course. 

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Now, February has starred in the Spring-Summer surf-themed show of Louis Vuitton, created by the singer and designer Pharrell Williams on June 23 at Cité Internationale Universitaire de Paris, during the city’s hottest week on record.

The set centred on a roughly ten metre wave-shaped cascade rolling down toward a sand-covered runway, with models walking in outfits ranging from relaxed tailoring to full wetsuits, marking the first time Vuitton put its Monogram on functional diving gear.

Front row included Jeremy Allen White, J-Hope, Victor Wembanyama, Missy Elliott and Quavo. Protesters gathered outside over a student housing dispute. Surf-as-luxury: skate shoes, surfboards, crocodile leather, all under a giant fake wave.

Responses to February’s sex fire was hardly muted.

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“Hot diggity dog,” wrote Dane Reynolds’ wife Courtny, reflecting majority opinion.

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Abscessed Llama

No Shakas on the cat walk.?

Capt Sensible

Like his surfing middle class.

Occy's Nostril

Perfect surf bag for your next trip to Indo. Straight to Bingin or Canggu with all ya gay shit in it.

Jack John Johnson

I prefer Bluey Vuitton myself.

channelbottom

Quite impressive set construction.
Mikey’s surfing is pretty easy on my eye, I must say.

Instalo Feedeira

people who read/write for vogue: https://media0.giphy.com/me…

longtomssecondcuztwiceremoved

Surfing as luxury good and status symbol- been happening for a while now.

Surfing now fits perfectly with what Nassim Taleb described in Black Swan- Casino Capitalism.
Massive winners for those who win the algorithm.

The Bitchy Crab

Ol Shep, the last of the great surfing intellectuals!

longtomssecondcuztwiceremoved

also fond of that yellow, palm tree cardigan.

Strayan Cunt

That cardi unbuttoned with a big gold chain would be a good look for you Longy

longtomssecondcuztwiceremoved

luckily, still got the rig for it

Strayan Cunt

Thick enough chest rug though but?

The Bitchy Crab

Oh yeah, it’s quite the piece. You have a similar skin tone to ol Febski so should work.

longtomssecondcuztwiceremoved

paleface, but deep blue peepers

Repenter

Which is why the Brazzos been kicking ass.

Phil's Wart

I’m surprised the WSL hasn’t solicited Vagisil as a sponsor.

Strayan Cunt

They expect you to wear that get up at the beach? Too hot and too gay surely?

Barnycle

No such thing as too gay. Only differing amounts of “Just Perfect 👌🏽 “

JohnsKnees

Our culture is not your costume

Phil's Wart

Ridiculous .

snapper

Throughout the entirety of all commercialized surfers…knock knee Februie is winning.

Sean Connery

Sounds expensive.

notsurfingtoday

Just look at the carbon footprint on that.

Sean Connery

The 1% don’t worry about carbon footprint. Why should we? I recycle, try not to waste food and bring re-usable bags to grocery store. Thats where it ends for me.

notsurfingtoday

True. For each milk carton we recycle, some bastard burns a jet fuel deposit for a power lunch overseas

@TheRealJackMeoff

Nah too much time to think about your life choices

Rich Marx

Nice to see surfers getting support from the now endemic brands.

Jack English

Why would VANS allow this?

BograilCutback

They probably encouraged it

Vans is pop culture

Jack English

I remember when some big fashion brand wanted the Malloy brothers – I think it was Paul Gomez (Hurley) who shut that down.

Barnycle

It’s a much different world now to back then. Wide engagement is key to all but the most core of brands.

If Mikey can cross over to mainstream popularity, as it seems he’s doing, he will make more money than a simple pro surfer can ever dream of. Doing things like this leads to random shit like a billionaire CEO, or his hot wife, calling you and asking you to be the brand ambassador for their new cologne or watch or whatever, to the tune of millions of dollars for relatively low work, like what Laird got in the 90s amd what Kelly and Steph have now. What Gabe and Italo likely have in Brasil.

For someone like Mikey it might be the difference between owning a large plot of land, and house, in Jeffrey’s or Indo (that will appreciate in value) or not. That’s why. And Vans and CI benefit from all of this, being associated with their guy.

Jack English

…smart on Michael, but I think bad call on VANS for allowing this to happend.

Barnycle

They benefit from being associated with the highest of high fashion. Vans is not core. They have Core in their tool shed, but they also have mom and pop, and bubble gum as well. I suspect that they know what they’re doing, and are very happy with it.

Also, Dooma is Mikey’s agent/manager. Wonder why Dooma doesn’t come around any more. Likely because Chas has been so potty mouth about Stab. Quite mean.

longtomssecondcuztwiceremoved

Big payday for Dooma too.

He gets to clip the ticket.

notsurfingtoday

Probably vans are thankful and capitalizing on this – one of their athletes was chosen by LV. Its a big push.
You think someone is not buying a pair of vans because they chose a pair of LV 1000$ trainers instead?

Blowin

Some people have amazing lives.

Barnycle

No doubt. But I think more and more people in developed countries are experiencing financial issues that were less common in the 90s. It’s not rocket science; it’s economics 101. Purchasing power has not kept up with the cost of living. There are less jobs available as the developed economies suffer and AI removes millions of jobs. And the jobs that are available don’t cover as many expenses as wages have not kept up. Basic Healthcare, food and housing costs have gone up significantly and the data says that its price gouging by the venture capitalist investment firms that are taking over these fields.

I don’t doubt that 20% of the population are doing very well, and maybe even better than ever before. It’s the ones being left behind by the current economy that we must take into consideration. And then, on top of it all, as you already know, there is the mental health crisis that seems to be a symptom of this brave, new economy that mints a new billionaire every week. I’m happy for those doing well. I’m not happy when the business world buys politicians and skews laws and regulations against the many.

Blowin

Yesterday you said that my suggestion to live anywhere, even somewhere that doesn’t have four walls , was outrageous and unrealistic.

Here’s an old banana packing shed that we made liveable and lived in at various times. Probably about 18 months all up over the years. Cost fuck all to make it a home. It’s only got 2 1/2 walls. The aspect of the valley means it always stays dry, even in sub tropical storms. No power, tank water. No neighbours. Free!
I could live there tomorrow if shit hits the fan. No problem. Life doesn’t need to be complicated.

comment image comment image comment image comment image comment image

Ando

Could 100% live in that full time, no problem.

BograilCutback

how much is rent?

Blowin

Zero. I built a place for my parents in the hinterland and this is where I lived whilst doing the construction. We stayed there on and off when we used to come visit here. Since then we’ve bought our own place in the general area. Still go up once a week or so to tend to the land. Shack is still there.

The snakes look after it. Every year in mating season the big female who owns the territory gets courted by up to a dozen smaller males. It’s a snake orgy. They hold their party in the shed and it keeps the possums away. Perfect.

There’s three snakes in this photo. Another half dozen you can’t see.
comment image Small male diamond python. The female is about 8 feet long. comment image comment image

BograilCutback

I’m moving in! See ya soon. Wog squat

Brutus

how much of an immigrant is Waleed Aly,LOL?

Blowin

Waleed Aly is Australian. My mistake. I confused him with Anne Aly who is from Egypt.

Brutus

oh Anne moved here from Egypt when she was 2 years old…Waleeds parents are both Egyptian…Anne is pretty amazing as she set up a Counter-terrorism organization PAVE,,People Against Violent Extremism….so an Australian but with a different ethnic background that you…which is…??

Blowin

I’m ethnically Australian

Brutus

what aboriginal?

Brutus

do you understand what ethnic means or are you like Pauline Hanson……who thinks she’s indigenous because she was born in Australia ….

pipspuss

Not familiar with who she is since I live in the states. What a dumb ass. Now I’m gonna have to find who this indigenous dumb ass is. Thanks for the laugh.

pipspuss

https://uploads.disquscdn.c… 🤣🤣🤣🤣🤣🤣🤣

Pauly Matt War-Shore

congrats on your newfound exposure to an incredibly stupid bitch

Brutus

further to that story…was on TV…..she actually was on Uluru with a 16 year old aboriginal girl….explaining why she was indigenous….the girl laughed and told her to fuck off back to England…LOL…..ya couldn’t make this shit up….she is actually financed by a Gina Rhinehart…Australia’s richest woman…and…a full blown maga/trump supporter …….so she a maga clone…with better hair,LOL?

The Bitchy Crab

Pretty sure me and Waleed would disagree on most things, but I like having him in there in the discourse. He’s a sharp cat.

Brutus

he’s an intelligent human being and a good man …yeah different opinions on a lot of subjects………

The Bitchy Crab

Nice arms! Manual labour or dumb bells?

BograilCutback

The shirt says it all

BograilCutback

Just saw the edit. Never thought I’d see a photo of a snakes face that’d make me think “cute”

Good times

longtomssecondcuztwiceremoved

same as my fishing shed abundant carpet snakes cruising- probably a 10footer for the matriarch.

pipspuss

Knowing there are sharks close by when I’m in the water I’m relatively ok with, but snakes have always scared the absolute shit out of me.

longtomssecondcuztwiceremoved

really, even those completely harmless pythons?

@TheRealJackMeoff

I too got a place I can stay for free if need be.
Just got to get the current tenant out of there…
https://uploads.disquscdn.c…

pipspuss

Looks like paradise to me brother.

Brutus

it’s pretty simple…..when you understand the place of Lobby groups in Capitalism……business world buys politicians……and we the people are conned into believing politicians promises, based on…LOL??

BograilCutback

planet cunts

deeks

Agh sorry bogs I attributed that to someone else. On an earlier post https://uploads.disquscdn.c…

Sean Connery

Unpopular opinion- Prefer Asher Pacey in the alternative craft heavy space. The knock knee and seagull arms just don’t do it for me.

BograilCutback

I get it.

Sean Connery

I don’t know what I would do without your support Bogs. Maybe find some strong rope and a nice tree.

Travis Edgar

Or some nice rope and a strong tree.

Sean Connery

Yes. Both are important.

BograilCutback

Do you have a spare?

Blowin

I think both. Got to admit that I somehow let the brown fetishisation of February get to me. The contrarian urge kicked in as soon as it was mandated we fawn over him by our Media Betters. Going to the dark side, I was off his whole routine ; the style, the alternative craft.

Not too long ago I caught glimpse of him surfing…maybe a snippet of his Stab thing? Really enjoyed his surfing. Appreciated him for what he was, instead of objecting at the force feeding. Bloke fucking rips. He’s no Dane, Occy or Medina but fuck he’s good. Crazy delicate touches.

That shirt he’s rocking would go alright at the bowlo. If anyone knows him can they get Pharrell to hit me up when he’s having a sale? Cheers

Sean Connery

He is kind of like eggplant parmesan for me. I don’t hate it but after 2 days of leftovers I am ready for something else.

Strayan Cunt

Absolutely no cunt in that category for me Mr Bond cuz I never watch any of that utter wank mate

Sean Connery

Pretty burnt out on it myself.

Jack John Johnson

Beau Cram fan?

Sean Connery

He’s not on my radar fam.

Jack John Johnson
Sean Connery

He sure managed to cram himself into some caves.

notsurfingtoday

Funny that Pharrell was destined to pop-music greatness, got abruptly cancelled, and managed to successfully switch high-flying careers just like that. He’s definitely not stupid.

Blowin

Remember when he came to Australia and Derek wrote something about him “running his pipe up the local talent “ or something. Apologies for the inaccurate recall but it was epic at the time. Derek sure has a skill for intriguing language.

notsurfingtoday

Dark

Brown

Currants

The Bitchy Crab

He held his PR meets, interviews, in the master bedroom of a big boat! Another famous famous star who came to Bondi, I’m told, wanted a gal on his prong and a few others giving him touchies while he got a tattoo.

Jack John Johnson

Touchies like shoulder rubbies?

The Bitchy Crab

Lickins, but not in the Hawaiian sense.

Abscessed Llama

“Lickens” Your surf sex adjacency is unmatched..

Jack John Johnson

Ah, Tyler lickins

longtomssecondcuztwiceremoved

he was cancelled?

notsurfingtoday

Think so – because of that ‘blurred lines’ song, which then snowballed with ‘get lucky’ . Tricky lyrics nasty videos etc. He was on a roll at the time and then suddenly disappeared.

Abscessed Llama

His celestial navigation skills may too be unmatched. He came from nothing as they say..

Jack John Johnson
Rocks local

Pharrell is a Virginia Beach kid , one of the owners / developers behind the new wave pool there , fwiw

Barnycle

He seems like a good egg. Good for him.

The engineering on that set design on that wave at the LV show was pretty interesting.

Mapski

Pip should get some practice in under that thing.

The Bitchy Crab

Probs watch from the wings.


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