One-time foil of Bruce Lee takes truck to Nazaré in fabulous advertising campaign.
If you’re into karate and whisperingly poetic action movies, you’ll know, maybe even like, Chuck Norris.
He is the almost-eighty-year-old martial arts expert and actor who debuted in the Bruce Lee vehicle Way of the Dragon as the little master’s nemesis. Oh he loses, of course, but in the most gallant manner, refusing Tang Lung (Lee)’s offer of mercy.
Watch that here (and maybe ponder the ever-changing male body. Once, Bruce Lee was regarded as freakishly muscular. Now, he looks like any other stud on the beach.)
But you’re not here for Way of the Dragon.
If you hit the big play button, you’ll find an advertisement for the Japanese motor company Toyota’s four-wheel-drive Tacoma. The tagline is “Tough as Chuck’ and thirty-six seconds in we see Chuck’s truck at Nazaré.
From BeachGrit friend Pedro Miranda:
The latest Commercial by Toyota USA, was directed by the renowned Agency Saatchi & Saatchi featuring Chuck Norris, with drone footage of Giant Nazaré captured the Portuguese Surf Producers Máquina Voadora – Produções.
Saatchi and Saatchi thankfully skips the tropes of spinning kicks and “Chuck Norris facts,” instead creating an enjoyably bizarre scenario where Norris’ signature imbues a truck with the power to surf giant Nazaré (at 00:36-00:40 of the video), climb trees and defeat criminals in hand-to-door combat.
A member of Máquina Voadora’s team explained that the drone footage was captured in December 2017 during a Big Paddle Session, and dozens of other waves were previously analysed in order to find the exact match needed for this production. “We just knew that a wave was going to be used on the commercial, and that they needed to insert something on the wave with CGI, we’d never have imagined that it would be the Truck Norris… Epic! We’re really glad to be part of this, Chuck Norris is the ultimate badass, a perfect match for a Nazaré Bomb!”