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Cynthia Rowley denim wetsuit
According to Rowley (or her press agent), the Denim Wetsuit is (sic) “Totally ideal for the girl who wants to go from the beach, to work or vice versa! (no one will ever know her stylish secret!)....it has all the features of a true wetsuit (2mm fiber-lite neoprene, hidden zip with velcro back closure, unlined) and also includes two pockets in the back. You may have heard that Quicksilver Japan introduced a similar concept for guys with "True Wetsuit"- this is definitely the girl ideal version of this amazing concept!"

Cynthia Rowley just dropped a gorgeously awful wetsuit

It's denim but it's not! Flirty, vibrantly coloured… wispy!

In keeping with the current trend of re-appropriating wetsuits as fashion statements, New York City-based women’s designer Cynthia Rowley — whose designs the New York Times so deliciously described as “flirty, vibrantly colored… wispy”—unveiled her new Denim Wetsuit.

According to Rowley (or her press agent), the Denim Wetsuit is, “Totally ideal for the girl who wants to go from the beach, to work or vice versa! (no one will ever know her stylish secret!)….it has all the features of a true wetsuit (2mm fiber-lite neoprene, hidden zip with velcro back closure, unlined) and also includes two pockets in the back. You may have heard that Quicksilver Japan introduced a similar concept for guys with ‘True Wetsuit’ – this is definitely the girl ideal version of this amazing concept!”

Rowley is an award-winning designer and is no stranger to wetsuit concepts. She designed a line of suits for Roxy several years ago that debuted at Barney’s and Colette.

One of them was pretty killer.

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Another looked like a bastardised — albeit chic, almost mod-looking — tennis suit. The hyperbolic wags over at Urban Outfitters proclaimed there couldn’t be “anything better than a neoprene dress” and that they were “Instantly in love. It has so much style and you can easily wear this both on the beach and out to your favorite night spot. Too cool. X – Jen”

Refinery29’s Shani Silver gushed that, as far as “summer vacay” goes,  they “never wanted to see waves in Lake Michigan so badly now that Chicagoan Cynthia Rowley has created this surf-worthy collection of wetsuit styles for Roxy.” 

But the Roxy suits look tame compared to this vaguely-indigo-patchwork-looking, neoprene abortion.

Anyhow, you can pre-order yours here. 

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