Kelly Slater launches Outerknown and Instagram
melts down.
Kelly Slater and team officially launched
OuterKnown today and bravo to them and let us celebrate!
Outerknown, according to the website:
… explores the relationship between
function, style and sustainability. As designers, it challenges us
to build better, more sustainable products. As producers, it asks
us to lift the lid on our supply chain, bringing the consumer along
on our journey to transparency. As storytellers, it enables
perpetual evolution of our brand vision. As athletes and
performers, it pushes us to formerly impossible levels. As global
citizens, it offers the opportunity to observe this multi-cultural
world we live in and bring together seemingly unconnected people
and ideas for the purpose of discovering the next
Outerknown.
Kelly announced via Instagram and the people went crazy with
celebration!
“How can you sell something called the ‘Vagabond Cargo’ for
$195? You know what vagabond means, right?”
“No one is going to buy a $120 shirt.”
“Way above my pay grade. Holy shit.”
“Nope. Keeping my dollars.”
“RIP OFF!!!!!!!! Good luck selling this overpriced crap.”
“I can use $100 to better someone’s life rather than blow it on
a tshirt.”
“Outerknown? More like Outofmypricerange.”
And, come now, people. Why so sour? I will admit that to buy
expensive just to look expensive is very very un-chic. The boys
with designer scoop necked Ts at the bar are silly, they just don’t
know it yet. “Updated Pauly Ds” as my wonderful friend calls them.
Clothes, in fact, that say “look at me” are not good. But quality
costs money. Fit costs money. Proper drape costs money.
Sustainability costs money. Part of the reason this globe is
sinking into a warmed abyss is because cheap consumer goods.
I really and truly hate defending the expensive t-shirt because
it has become such a “thing” but you all made me do it.
So fuck you.
J/K
Come here to see Kelly’s shoot with Ben Watts,
dressed in Ok, for GQ.
Go here to
shop.