Octopus has quietly become the biggest surf company in the world. What is? Come find out!
Did you imagine that when you woke up in February of 2016 that a traction brand would be the biggest surf company in the world?
In case you don’t have cool friends, let me tell you, Octopus, the brain child of Dion Agius, Nate Tyler, Chippa Wilson and Joe G has very much taken over. Shops can’t keep the pads in stock. I’ve seen kids in Newport Beach trying to peel one off a surfboard while its unsuspecting owner was chatting up a cute girl.
And why? Why traction? Why now? Maybe because so much of the surf industry has moved so far from the actual surf that to make something for actual surfboards is straight up rebellion. Is it a giant conspiracy? Nefarious hands pulling levers behind a black curtain? A pathway to perdition? Will you crave a t-shirt or socks from Octopus once you try the traction? Is the company slingshotting off your addiction? Maybe.
And the first clip. Does your heart soar when the drone crashes? Do you wish for a return to simpler times?
OCTOPUS SCRAMBLE from O C T O P U S on Vimeo.
There can’t be more than one or two, maybe three factories in China that make deck pads anyway? Anyone know? Octopus feels a lot like Astrodeck.
Oh shit, I got an Octopus tailpad for a new board – not the weird corduroy one though. Should I flip it at a profit? Or is it only the front ones that are hype? Anyway, I’ve not yet seen any kids in Newport with front deck.
Enjoyable (and different for surf) but I feel I must point you in the direction of where this brands image seems to be inspired from. A skate brand by the name of Bronze56k. Watch here https://m.youtube.com/watch… and here https://m.youtube.com/watch… Or check the Instagram @bronze56k I feel that the directors of certain surf media have been quietly drawing inspiration from skate videos for a few years now. This isn’t a bad thing and it’s more or less the type of video I enjoy watching. I just felt the need to comment on this particular instance. It’s no secret that Dion Agius and Dylan Rieder are friends and even involved in a few business endeavors together. perhaps Dylan’s shown Dion and the boys some of Bronzes edits and they were stoked!
Just an observation and again, I did enjoy Octopus’ first offering of a surf flick.
Big Surf Wax is not going to go quietly.
Blood Feud! Matt Hoy vs OCTOPUS! Look it up.
Oh where? Instagram? Facebook? My journalistic skills are so rusty!
Instagram
Just had a trawl back and it looks like Octopus bowed down to Matt Hoy over it and those pads and posts are gone. They had a couple of pads exactly the same as his and he didnt seem pleased? On the other hand O&E are claiming the front grip is inspired by them.
fuck that dreded stuff looks crook.
If that’s what kids in Newport will do for ’em, what about those heathens in Bondi?
There are dead tourist littering the beach like bluebottles
those pads looks like the first Astro Deck pad ever made. If Dion is endorsing it, it must be a gem
that’s octastic