Iconic Hawaiian brand and iconic French brand join forces!
Town and Country, out of Pearl City on Oahu, is certainly one of the most iconic brands in surf. It was founded in 1971 but really his stride in the 1980s, perfectly capturing the zeitgeist. Bright colors, bold prints.
I remember as a young child thinking that T & C had invented the yin-yang symbol. I would go to the beach and lust after those thick rail’d surfboards and thrill playing Wood and Water Rage with Joe Cool, Tiki Man, Kool Kat and Thrilla Gorilla.
T & C was everything!
I don’t know what happened to the brand through the ’00s. Did it get licensed by some conglomerate? Marketed exclusively in Hong Kong? I don’t know. But I know today they are collaborating with French brand Le Coq Sportif on a shoe and ooh la la!
Let’s read about it!
Hawaiian surf brand, Town & Country Surf Designs, joins forces with French footwear label, Le Coq Sportif, as the duo release two iterations of the brand’s signature LCS R800 silhouette.
Utilizing the surf label’s signature graphics and black and white checkerboard pattern as the base of its design scheme, pops of pink are prominent on one pair, while the second sports a white and grey finish, alongside turquoise and violet accents.
Additionally detailed with co-branding throughout, each pair also flaunts a multicolored outsole to perfectly coordinate with its respective colorway. Furthermore, a special coconut scent has been injected into the outsoles of the kicks, as a nod to surfboard wax.
80s checkerboard? Special coconut scent? Gimme gimme!
But what was your favorite childhood surf brand?
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Those unfortunate to experience a swift kick to the head by a perpetrator donning these kicks can rest assured that as the fade to black of unconsciousness over-takes their visual field, the faint scent of coconut shall deliver their rattled brain into the concussed state dream of white sand beaches and coconut shell bikini beauties delivering sickly sweet Malibu Rum shots.
T&C, Jimmy’Z, Maui & Sons, & Instinct were my aspirational items of coolness. We all make mistakes.
vaurent france and surfers alliance
The good ol’ Sporty Cock
Do they make shoes for adults too?
Mambo, Wave Graffiti
For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot to create a shoe named the “Peugeot 207cc.” The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe’s stitching would come apart. This in turn lost Le Coq Sportif millions in revenue.
Hopefully they’re not using cotton candy for stitching anymore
Katin.
Gecko Hawaii and Maui & Sons were my personal favs as a grom…but I was recently in Chile and Maui & Sons is huge there! Like a fashion brand, saw all kinds of people wearing their gear, it was really strange.
Chandler Surfboards – “I only make boards one way: the right way”
How many pairs of kicks you get for this Chas? Will we see a T@C advert after the super techy HS ads that I have to sit through when I come to my favorite surf news website (which used to be ad free!)? Hopefully you’ll be able to start paying Rory soon…P.S. T and C did invent the yin yang
It was only ad free ‘cuz no one would pay for ads.
I knew it! I knew they did! And I didn’t get any of these sweet kicks. Do you know someone at Le Coq I could reach out to?