More companies to follow with mass sackings! It's the surf industry apocalypse!
Who knew that October 2016 would be the end of the surf industry? The reaping? The inquisition? The end?
It’s a total apocalypse, baby!
Rumors are flowing fast and furious about brands taking the guillotine to their entire rosters! Surfers on 220,000 a year waking up and being on 000,000 a year.
It started, apparently, with Volcom chop chop chopping and then spread like a Reign of Terror across the industry. Three separate sources tell me every brand you know and love is included in the whispers (except Salty Crew).
Voices frayed. Hearts fluttering.
And oh! The horror! The end! The end of a nearly two decade run where young boys with just enough skill could earn six figure salaries and buy homes and lease Lexi.
But it’s over.
An official(ly rumored) wrap.
But are you sad? Will you go to bed broken-hearted for the local legend who lost his paying surf gig or do you say good riddance?
This being BeachGrit, home of the anti-depressive, I say ummmmm hoorah! Smart money men all say the time to jump into a market is when it flounders. Are you a young surfer with big sponsorship dreams? Keep them alive! Don’t fear the bear! Guess what Uncle Warren Buffett is investing in?
Trains!
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clothing companies are not the surf industry, they make up the apparel industry. So who cares? The real surf industry are shapers, glasser’s, sanders and foam manufacturers. I can’t really surf on shitty made clothes.
Who’s dark seas?
who got cut?
Dark Seas is so hot right now
So, I see you like the design but the spelling is wrong — It is BitchGrit NOT BeachGrit
Get the rebrand right or suffer the same fate as the industry.
BitchGrit
The good thing about this is that there is a booming market in juggalo creepy clown business opportunities, at least here in mainland USA.
They should all head to Times Square and compete with the desnuda’s for the tourist business. That would truly be a shit show of epic proportions (and likely a sign of the apocalypse).
How to Make It in the Surf Industry
1) Don’t make or sell boards
2) Don’t sell to surfers
3) Don’t portray any modern values (Retro sells)
4) Employ a team who do not espouse sporting values (i.e hard-drinking, xanax-loving fly-boys)
Depactus anyone?
After their rumored demise in these very pages I checked yesterday and they still seem to be around. Or at least their website is.
I imagine (pro) surfers will have to get a bit more creative in cobbling together enough sponsors to make living the dream a reality. More sponsors throwing in smaller amounts, and maybe the pave the way for smaller companies to fill the void. That or the beer/liquor industry could step back into the limelight. Doug Coors owns the Nland park after all.
the Bud Tour would work just fine right now. PSAA, where you at?
Gtown!
jeff myers has it locked down here on the banks, sponspored by a local rum distillery, local brewery, and now i believe a fancy rehydration drink company. I need to get my hangovers sponsored, im legit jealous. Anyone know an emerging coconut water company that needs a rep?
Q3 is always when the pencil pushers shit their pants about their bosses getting end of the year bonuses. And since their half baked marketing schemes didn’t pan out for a million different reasons – they become the antagonist of a slasher film
Less plot, more blood!
Might be a good thing if more pros get off the hpsb and experiment with alternative equipment, look at guys like Burch, Pacey and Rastovich, far more compelling than watchzing most of the top 34!
The main issue with surfing brands is that no one wears surfing brands. It’s like a shit oxymoron.
https://www.youtube.com/wat…
RIP Lux….on the podium with Iggy for best front?man ever.
only so much garbage you can put in your system. I do feel he could have been a claims coach for the WSL though.
He had that toughscary banchong thing that Noa Deane emulates, and never left the stage with a bit left in the tank. His cause of death was just one of those bad luck things (Aortic Dissection), though no doubt he lived large.
Swells dropped nicely for the brazzos
Noticed that – smaller and green light for go
Would be the most Kiwi surf team in the world. And only bested linguistically by Chas’ crush, Leo Fioravanti.
Ciao! Va bene! Arriverderci! Cosi, cosi!
What a lovely day!
Ok get ready for pay per view for events
Fine if its at G-Land or a close facsimile. Consider it tithing.
If they can bring in more “thanks god for that” I’m in on tithing for sure. Maybe if they take the standard 10% from all the pros then the tour may survive
If it mirrors the BWWT comp setup then I’m in. Pumping Cloudbreak, Chopes and Pipe are worth the money.
nah, there’s no market for photos, so no photo trips. you’re not getting paid to post shit on social media if you’re running less than maybe 100k followers, how many guys got that? Coffin bros will be fine though.
The media landscape is all over the place at the moment. (Welp!) So yeah, selling even sponsored, hey here’s a cool boat trip, content isn’t easy. And if you’re doing a thing where the revenue model is based on sponsorship paired with media exposure, it’s going to be a super rough ride.
yeeaaah but Nah
These companies will probably get rid of the smaller players, the truly big stars will surely keep their job.