What's going on here....
Three years ago Dane Reynolds made an Instagram account because of Cam Richards. Three hours ago Former made an Instagram account, Luxurious29.99, because business needed to be handled once more.
And the content? Strange, cryptic, very What-Youthy.
Here are a couple examples of their caption-less “art”.

T-shirt graphics or Michael Jackson’s over-zoomed eyebrows? Who knows!
Do I like it, aesthetically? Not really. Does it tell us anything? Nup. Am I missing something? Probably.
Then again art has never been my thing, the modern variety in particular. But even outside of personal preference, I just don’t understand the point of this release. In theory multiple functioning minds approved this plan, meaning that there should be some sort of big idea behind it. But when I see the Instagram all I can think is that they’re attempting to be enigmatic and cool, a pursuit which ultimately lends itself to the contrary.
The only bit of info I can haphazardly infer is that they’ll be selling “luxurious” somethings (probably shirts) for $29.99 a pop. To which I ask: USD or AUD? The answer to this query could make or break their entire scheme.
Hey that reminds me… Derek did you mean 150 Australian or American peanuts for the month?

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I really want to get into this but having not brought a surf brand other than a wetsuit in many moons I just can’t. It all seems a bit Bianca Chandon without the principle idea.
I do back an actual surfer owned brand though.
Is this the same Dane who was “formerly” whining about his 15 million dollars from Quicksilver and how he got his feelings hurt?
If you have to ask it sure as fuck is not Austrailian dollars since nobody gives a fuck anyhow. Did I just violate some grammar rule by double fucking?
I’d have put a few commas in, but only where I would draw breath. Given you were in diatribe mode, no breaths/ no commas, no problem. As far as double fucking, fuck yeah.
Speaking of “Art” I watched “Exit through the gift shop” last week, a great documentary/mockumentary (I can’t tell). Is it art or all bullshit? I can’t tell but I think I like it!
You tell me the difference between art and bullshit. I loved that movie, it was the real thing btw.
After 2 days, I am now sure I hate you and your style Michael. How did you get here?
Judging by the quality of his work Dane could get a side gig designing blackend-doom-metal album covers and shirts.
And while I’m at it. Im starting a new shirt brand..
https://uploads.disquscdn.c…
CASE CLOSED.
https://uploads.disquscdn.c…
150 Armenian.
TAKE MY GODDAMN MONEY, DANE
Up vote for titties
Michael good on ya mate. Not letting perfect getting in the way of good. And not letting good getting in the way of getting done.
you’re not wrong!
you got a retainer!
Are you being sarcastic?
no.
fuck this shit get off your ass and go surf some good waves and maybe i’ll buy a shirt