FORMER Releases Cryptic Insta Account

What's going on here....

Three years ago Dane Reynolds made an Instagram account because of Cam Richards. Three hours ago Former made an Instagram account, Luxurious29.99, because business needed to be handled once more.

And the content? Strange, cryptic, very What-Youthy.

Here are a couple examples of their caption-less “art”.


T-shirt graphics or Michael Jackson’s over-zoomed eyebrows? Who knows!

Do I like it, aesthetically? Not really. Does it tell us anything? Nup. Am I missing something? Probably.

Then again art has never been my thing, the modern variety in particular. But even outside of personal preference, I just don’t understand the point of this release. In theory multiple functioning minds approved this plan, meaning that there should be some sort of big idea behind it. But when I see the Instagram all I can think is that they’re attempting to be enigmatic and cool, a pursuit which ultimately lends itself to the contrary.

The only bit of info I can haphazardly infer is that they’ll be selling “luxurious” somethings (probably shirts) for $29.99 a pop. To which I ask: USD or AUD? The answer to this query could make or break their entire scheme.

Hey that reminds me… Derek did you mean 150 Australian or American peanuts for the month?

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