There has been so much stress lately about
where, exactly, our World Surf League will be broadcasting the
upcoming season. Will it be on the website? Facebook only since the
two just “signed” a “deal” (wink wink)? And the people claw at
their faces, nervously, “But what if I don’t have Facebook
for, like, moral reasons? Will I not be able to watch professional
surfing?”
Well don’t worry! The WSL is a slut and will be traipsing around
whichever bar you want her to be traipsing around!
I asked our World Surf League’s marketing director Dave Prodan
just moments ago, “Will the events be web/app or Facebook
only?”
He responded minutes later, “Both.”
That naughty minx! That dirty gal!
But don’t you love her? Don’t you just love her to pieces?
Again.
Cocaine!
I mean, the WSL will be broadcast on BOTH net/app AND
Facebook.
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World Surf League unveils new ads!
By Chas Smith
Are they good or are they great? Come find out!
Our World Surf League unveiled its new campaign
yesterday and I am sorry for my slow response here. Cocaine etc.
But let’s talk about it now!
The four spots are up tempo, colorful with bold text filling the
screen. Each fall under the year’s new tagline It Takes a Tour
to Make a Title and highlight a different component of
professional surfing. Let’s watch then grade! (Just click play here
and they’ll roll one after the other!)
The first is King Queen and features those who actually
have a shot at the title and a jazzy soundtrack. Bold text reading
“King Queen” fills the screen over John John Florence’s
face and maybe slightly rude to call the boy “King Queen” but
I like the playful absurdism! Grade: A
The second is The Obsessed and set to a very moody song
plus lots of slow motion. Much pensive. Many emotion. It stirs the
heart but there is a moment that lifts The Obsessed into
the realm of high art and that is Jordy Smith’s dead serious Are
You Entertained? claim. Any clip featuring that or Cryin’ Jordy
wins! Grade: A+
The third is New Dream and revolves around all the hot
new rookies on tour this year. Soundtrack is very youth. The text
details freshness. New school, job, car. First date, day. And then
everything swells while the text gets bigger, bolder, filling the
screen, demanding, “DO YOU EVEN UNDERSTAND?” Oh it had me standing
and cheering! It is like they asked the youngest person at the
World Surf League’s Santa Monica office what the kids are saying
these days. The youngest person is Dave Prodan (39) and he
responded, “Do you even understand?” As in, “You don’t know what us
kids are thinking. You don’t know what’s in our young heads. Get
lost. GET LOST I TELLS YA!” Dave’s rebel snarl is tasty! Grade:
A
The fourth is Ready to Strike and is about Kanoa
Igarashi, Jack Freestone and Conner Coffin and Italo are set to win
it all. Strange, yes, but I like the magical realism! Grade: A
And will you look at that! The World Surf League graduates with
honors! Now back to cocaine.
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Obituary: A younger brother remembers!
By Scott Kocher
Michael Kocher's younger brother lays a
wreath....
If you have been here, to BeachGrit, more than five times
then you will certainly remember the swinging prose of Michael
Kocher. He blasted onto our little universe with stories about
being a Marine and surfing and giving up surfing for drugs and
getting spinal cancer. Turned out the spinal cancer bit was a scam
but funny. Right? Or interesting at the very least. Sure he wrote
bad junkie prose from time to time but overall Kocher was a fun
part of our DNA. An interesting part. Last week he was gunned down
by police in Denver for taking people hostage. Here his younger
brother writes an obituary.
He was a very intelligent young boy, able to
breeze through most academic challenges the schools could throw at
him, excelling in math, language arts, history, and social studies,
eventually earning his degree in political science while attending
UAA. As a teenager he became interested in computer
programming.
He was also a voracious reader, reading anything that piqued his
interest, fiction or not. When he was younger (in middle and high
school) he enjoyed reading Star Wars novels, something he passed on
to me, but more than anything he loved the works of J.R.R. Tolkien,
having read The Lord of the Rings trilogy dozens of times as well
as every other work published by the man and also posthumous
releases.
If you had a question about Middle Earth or the Star Wars
Universe, he could talk at length about it or nearly anything else,
as he had a memory like a steel trap. He had a boisterous
personality from the very beginning and though he wasn’t always
quick to agree, people usually found something about him that they
liked or had in common and he made countless friends and
acquaintances throughout his years and travels.
He was in JROTC in high school and always showed a great deal of
respect for military service of which my family has contributed a
fair amount. His greatest influence was probably his maternal
grandfather, who served in World War II as a United States Marine.
He joined the USMC and in 2006 at age 23 and made it through
boot-camp despite a bout of pneumonia; He pushed through it,
something for which he carried a great deal of pride.
Unfortunately, he was not prepared to handle some of what he
witnessed in Syria and Iraq, and though his time there was mostly
spent fixing radios and aiding the locals, the experience changed
him. As the article in the Eagle River star reported, he reached
out to friends and family for donations of soccer balls for the
local children. He succeeded in gathering over 50 soccer
balls and a Hand Pump. It was the most
humanitarian/charitable thing he ever did.
He continued college after returning, but, despite earning his
degree and being a Veteran, his search for gainful employment was
met with one disappointment after another leaving him feeling
downtrodden and hopeless at times. Much of his difficulty in life
after that was tied to a recurring addiction various substances
including alcohol and opiates, the toll of which seems to have
ultimately lead to his demise.
During this time he did some things he regretted and had
intended to rectify in his life. His family, friends, and those
that worked and served with him will remember him as intelligent
and passionate with a personality that could fill a room. He loved
surfing, having surfed Yakutat, Alaska and the California coast and
revered the works of Allan C. Weisbecker who wrote In Search of
Captain Zero was his and my mom’s favorite book. Jack Kerouac
was also a favorite author of Michael’s who always had a
romantic and poetic outlook on life. He wasn’t one to let
obstacles dictate his path and usually found a way to achieve what
he wanted in life.
His greatest downfall, perhaps, was expecting too much from
himself and the world…
Scott Kocher, brother of Michael
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Quiksilver Inc. fools baby writer!
By Chas Smith
The innocence of youth is a beautiful thing!
Minutes ago our dear Michael Ciaramella wrote a
story about how Quiksilver just changed its name to
Boardriders and don’t you just love the innocence of
youth? The glass half full? The corporate name being the same as
the brand name?
I remember when I thought everything I loved was owned by
benevolent elderly men (or women) much like Willy Wonka. There he
(or she) toiled, building magical products for us to enjoy. There
he (or she) put his name on the seal and it was his. And it was
mine.
But then I grew and realized this is a world of S-Corps and
C-Corps and holding companies and offshoring and onshoring and
hedge funds and junk bonds and conglomerates and DBAs and… ummmm… I
didn’t major in business but also didn’t need to.
This cruel world slapped the Willy Wonka from my dreams and
taught me that everything we see is smoke. Is mirrors.
Boardriders, Inc. is simply the new parent company name of
Quiksilver, Roxy and DC. It ain’t sexy and the brand should have
never issued a press release that found its way to our starry-eyed
little man but… I guess now’s as good a time as any to break the
tough news.
Michael… Santa don’t exist and Donald J. Trump is President of
the United States of America. It’s a hard hard hard world.
But at least we still have Quiksilver!
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Just in: Quiksilver Changes Name!
By Michael Ciaramella
High Times was just the tip of the iceberg! Say
hello to...
Is this not a uniquely exciting time in the
world of surf? What with the WSL losing Samsung and the WSL gaining Facebook and
girls maybedoing
full rotations? And then, just today, a company
of nearly fifty years and hundreds of world championships goes and…
changes its name? Yes!
Yahoo Finance reported just ten half-hours ago that
Quiksilver, Inc. has officially changed its name to…
Drum roll please…
Boardriders, Inc.!
The scoop, via Yahoo:
In February 2016, the Company’s U.S. entity emerged from
Chapter 11 reorganization and began an aggressive turnaround
program led by the Company management team and the Special
Situations team for funds managed by Oaktree Capital Management,
L.P. (“Oaktree”). Since that time, the Company has dramatically
right-sized its cost structure, re-engineered its entire global
development engine, streamlined distribution, reduced excess
inventory and instilled clarity, rigor and discipline throughout
the organization.
The renaming of our company signifies the beginning of a new
day at Boardriders. Our teams around the world have been building
our resurgence brick-by-brick. Their passion and tireless
execution, along with the loyalty of our customers, suppliers, and
partners, has allowed us to complete the restructuring phase of our
turnaround and to begin shifting our focus to growth,” said Pierre
Agnes, Chief Executive Officer of Boardriders. “As we pivot to
growth, we think it is important to recognize the importance of all
three of our iconic brands, and the passion of the boardriding
culture that those brands support.
Now readers, I ask you: is Boardriders, Inc. the most drab
name one could ever conceive, and in that way destined to fail? Or
is it so simplistic, so un-esoteric, that it will achieve
Quiksilver’s I mean WSL’s I mean Boardrider’s lifelong goal of
acquiring genuine mainstream appeal? Or should they have named
it LatterKnown, as a really funny prank on Kelly and Dane and
Craig?
It’s important to note that Boardriders, Inc.’s properties of
Quiksilver, Roxy, and DC will retain their namesakes. But will
their branding schemes be altered? Like, what gives for
Quiksilver’s latest and greatest marketing scheme — starring Mikey
Wright as the new-age Michael Peterson — High
Times? And, could there be a new logo in the works? The
mountain and wave is still, in my opinion, an idyllic and historic
symbol that will stand the test of time. But maybe I’m wrong?
Throwing Disqus, this could be your big break!