The innocence of youth is a beautiful thing!
Minutes ago our dear Michael Ciaramella wrote a story about how Quiksilver just changed its name to Boardriders and don’t you just love the innocence of youth? The glass half full? The corporate name being the same as the brand name?
I remember when I thought everything I loved was owned by benevolent elderly men (or women) much like Willy Wonka. There he (or she) toiled, building magical products for us to enjoy. There he (or she) put his name on the seal and it was his. And it was mine.
But then I grew and realized this is a world of S-Corps and C-Corps and holding companies and offshoring and onshoring and hedge funds and junk bonds and conglomerates and DBAs and… ummmm… I didn’t major in business but also didn’t need to.
This cruel world slapped the Willy Wonka from my dreams and taught me that everything we see is smoke. Is mirrors.
Boardriders, Inc. is simply the new parent company name of Quiksilver, Roxy and DC. It ain’t sexy and the brand should have never issued a press release that found its way to our starry-eyed little man but… I guess now’s as good a time as any to break the tough news.
Michael… Santa don’t exist and Donald J. Trump is President of the United States of America. It’s a hard hard hard world.
But at least we still have Quiksilver!
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I actually enjoy being a witness to this painful yet exciting process, or shall we call it birth of a writer? It’s like a crowdfunding of sorts in which a community-trained writer is constantly scrutinized by some internet no-ones. Very 2017, very millennial!
why so hard on the kid writer? That article is no different than all the political crap that’s on here…constantly speak like you guys know what’s up, but you don’t know anything.
S-corps can only be owned by individuals, this is OakTreeSilver not the local cold-pressed juice bar
Back in the early 90s’, Sub-Pop records signed a band that got kicked to the kerb when Nirvana hit the big times. The rekkid company fell over themselves in handing over the keys to what became the biggest selling band of that era for veritable peanuts and ended up fairly broke and having no money to support their roster of bands. The kicked to the kerb band wrote a song, which sounded like it was originally recorded around a campfire, contains the immortal lyrics; “If sub-pop made hangliders, they’d fall right to the earth.” Haven’t been able to find the original version, but here’s a country tinged instrumental version that could be BGs theme song?
https://m.youtube.com/watch…
it is a ploy to make chas and derek seem, well, somehow better
Even so,
From here, I would like to give my humble opinion to this company of “wave and the mountain”, that for so many years sponsored our talker and balder multi champion, and of course, his side kick, this traitor who launched a brand new clothing, with that other surfer … that … errr … yes, that … errr … you know … that guy who’s stole our multi champion’s hair… that guy…
Whatever:
Kooksilver;
Silverkook;
Or maybe… Quiksilver, Boardrider Inc, Kook Silver, Silverkook, whatever… just need to adopt Prince’s symbol… and be called..,
“THE COMPANY”…
or maybe… “D Company”… or maybe…
Does that taste like tomatoceouse?
Well, that’s DC- but under the same umbrella!
DC umbrellas – the umbrellas of the DC fashion industry
“Fashion” may be pushing it a bit.
Or a big black crow that all the crows call “little rory” snatch him from his earthly soil. Guzzling superworm to his belly. Later while aloft superworm’s digested remains to be squeezed past “little rory’s”last sphincter muscle. Blasting Micheal’s baby spoon full of LIFE.
Voguesilver or maybe Facesilver
Chas and Derek let Mikey fail so we could take the piss – yes!!!
Oh so very clever
Shame on you Derek and Chas.
What are we trying to create here???
https://youtu.be/ypx1Stz8zN0
I, for one, adore the young Michael!
His coming of age is a beautiful thing to witness, our comments his guiding light. It’s our own remake of the movie Stand By Me, and Kelly Slater is the mean old guy! (No simile NC;) )
His true followers will stand by him, because facts checked or not, he’s one of us.
CNN of surf journalism.
Breitbart of surf journalism
Surf journalism of surf journalism
The Zen of Seaman Staines.
The 100.6 kg, anti-depressant withdrawing, failed businessperson of The Zen of Seaman Staines.
A name change or no name change, who spends a dime on the crap they put out? Honestly?
Not I..
Lol. You’re very forgiving, Chas. I’d a made his doughy-eyed ass write the retraction, buy beers, order and pick up the pizza. Then eat and drink in front of him till it was done.
I’ll just leave this here.
Ha!
We ????? FFS oui!!!!
I appreciate your parenthetical nod to International Women’s Day
When I was about your age I severely under performed at work due to inadequate preparation. In front of a dozen colleagues, my boss stood up, walked to the window, knocked his head repeatedly against the glass and muttered loudly ‘Fuck the boy’s an Idiot, Fuck the boy’s an Idiot”. I was embarrassed and belittled. But my boss was right. In those days the stick was stronger than the carrot. Your thoughts?
I think that Chas and Derek have been well aware of my youthful ignorance since day one and, in a way, they like it. I say that because 1. they’ve told me they want a young (thus almost inherently ignorant) perspective on BG and 2, because they’ve given me the keys to the site, something Rory never had.
This can (and does) lead to embarrassing moments for me but I understand that it’s a learning process. And, apparently, Derek and Chas think the best way for me to learn is to flail in front of the most scrutinizing eyes in the surf world. I’m willing to take those lumps and happy to learn several new things every day.
Good man, well answered.
since Mike got off the play by play of writing intros for videos and got his teeth into stuff I’m enjoying his work very much more.
I don’t care if he makes mistakes.
thank you! but, ugh, video is sort of my job over here. I’ve just been cheating these last couple weeks.
mission creep suits your style
Mikey could be the next Nik Carool- in about 147 years freely sharing his wisdom in the comments section of ZiffGrit
Rory would have push started the heap of shit with a dead battery whilst 3/4 drunk, and he’d be driving great until he dropped his roach down his short leg.
He crashes. Only into a ditch, but she is not worth repairing.
He leaves the scene on his wife’s advice but reports to authorities the following afternoon saying he’d wandered off due to some slight concussion and shock, the cop is nice and understanding.
To his surprise his insurance pays out and he gets a better but much less manly car in return, but he doesn’t give a shit about that. He also gets better mileage.
he only crashed to he could get on the Oxys
Typos be damned, full points awarded.
The keys? Shit. How many miles do we have left on this jalopy? Can we make it to Baja and back?
Reminds me of how young Barnacle Goslings have to leave their cliff-side nests. Turn up the volume for narrative. Enjoy the wonder of the two parent geese, lets name them Chas and Derek, welcoming their kid Michael.
https://www.youtube.com/wat…
Resilience = Ability to repeatedly bounce.
yo mama’s resilient AF
JP: Why did the chicken cross the road?
MC: I don’t know.
JP: To get to the idiot’s house.
JP: Knock, knock.
MC: Who’s there?
JP: The Chicken.
(Sorry, I have two almost teenage children, so I know how to deal man).
Man, I thought this video was going to be chicks jumping off a cliff, not birds.
proceed to former.xxx
pretty sure the skinny one’s a chick.
fuck I/m senile so I understand you young grommet , you are actually writing for the old , senile and decrepit!
Wasn’t it always “Quiksilver Boardriders Club”?
Fuck you people are dumb.
Naive, yes, unworldly, yes, but bright as buttons!
only when he was on it!