Part 2 in an apparently ongoing series!
Help! Last week Venice-adjacent’s other online “surf” magazine Stab did an advertorial post on Julian Wilson and Oakley that was so horrible it invented the term “badvertorial.” I totally thought it was a one off and fake.
Firstly, I couldn’t believe that even the most cash starved Sam McIntosh, recently divorced from daddy SurfStitch, would lower himself directly to bald-faced aggressive hideous advertorial. Like, isn’t that partially why the SurfStitch x Stab marriage failed in the first place? Besides nefarious financial moves by the principles? Because the people smell a rat when they smell one? Or was Stab already cheating with The Inertia?
Secondly, I couldn’t believe that Oakley would listen to the pitch and agree to a series featuring bald-faced aggressive hideous advertorial. What was it like in the room? “We’re going to ‘feature’ your riders though your ‘lens.’ Get it? Brilliant!”
And wow. Brilliant, I guess, if your aim is to make internet advertising a farce.
I don’t want to be doing this. Really I don’t but come on… when Ethan Ewing stars in the second of an apparent series then… I have to. So let’s enjoy!
C’mon, you like the fact that glass appears with dots but you can see through the ocean? Polarised lenses can underwhelm and Oakley (a fine and long-term financial partner of Stab’s) have addressed this challenge head on. We’ll let them take the stage to talk through their new tech:
What do you look for in a good pair of shades? Surely more than frame and function. Oakley’s new PRIZM technology features ultra precise colour tuning, for any environment, which… we’ll let them explain: “by fine-tuning individual wavelengths of colour, PRIZM sharpens visual acuity to reveal nuances that would be missed by the naked eye.”
And, Ethan Ewing, is a Stab favourite. Despite his difficult time as a rookie on the world tour this year, we love his strong lines and Andy Irons-esque lip jive. And, to highlight this gent’s skill we have a before and after image treatment from him at Snapper photographed by Andrew Shields.
And, when adopting the PRIZM tech, Stab goes straight for the Latch for maximum effect. Don’t matter if you’ve got a skinny head, biggish beak, high bridge, fat head, whatevs, the Latch is rounded and forgiving but more importantly works on the sand at Gnaraloo Station or the rooftop bar at the Fairmont Hotel in Beverly Hills.
This is better than the last.