"Fuck bottled water!" say eco-warrior surf fans.
Hell hath no fury like a surf fan whose environmental conscience has been pricked.
Yesterday, the surfer-who-retired-too-early, Taj Burrow, along with Jack Freestone and Taylor Knox, posted an innocuous enough giveaway on his Instagram feed offering a dozen bottles of his company Villager’s “Electrolyte Enhanced PH Water.”
Now unless you’re really fucking stupid, you know that bottled water, and especially “enhanced water” is bullshit. A tax on the dumb.
Who else pays three bucks, or five, for a bottle of magic water that costs five cents to make? (Water out of the tap, which makes up most of bottled waters is one cent a litre or a cent-and-a-bit for a quart.)
As was reported by Men’s Health in a story called, “Sorry, but alkaline water isn’t actually good for you,”
Enter a new crop of “enhanced waters” that claim to offer more health benefits and hydrate you more than plain old H2O. These electrolyte-enhanced, vitamin-boosted super waters might sound great on the surface, but when you dig a little deeper, the science gets a bit murky.
According to the experts, most enhanced H2O just doesn’t live up to the hype. “You’re better off saving your money and sticking to tap water,” says Alissa Rumsey R.D., C.S.C.S., an expert in fueling athletic performance.
But selling it don’t make you a bad guy. A smart capitalist, yes.
Anyway, the three well-liked surfers threw the post up and…oowee… out came the eco-surfer warriors swinging. From some of Taj’s 320,000 followers.
tommy_nails Sad to see you guys pushing such an environmentally harmful product.
cutbackwal Shit, more plastic bottles 👎👎👎
futureselff Love your work taj but can’t believe so many pro surfers are involved in the single use plastic bottled water business … what the?
futureselff Just a heads up to everyone that bottled water (glass or plastic ) is 1000 times more expensive than water out of a tap… the catch is that half the bottled water being sold actually comes from the tap 🤦♂️
spencerrundo Really? A surfer pushing plastic products? Shame.
shannon66s Bad idea
neillmcwill I’m all good. Got a tap
surfarcade ALOT OF PLASTIC
c_0llemanz A life living from surfing, and you go and indorse this product, plastic wrapped in f@&King plastic, way to go @tajamos
m4rkm4c Might be healthy for humans but not the environment @villagergoods. Biodegradable packaging a must!
danielrobertjames1 Fuck bottled water.
mrpaulwyatt Just had a great week surfing the Maldives.. so many plastic bottles there now all over the beach and ocean 🌊😕
The heat was a little too much for Freestone. His post was quickly disappeared.
Taylor Knox’s fans, meanwhile, were, to a person, uniformly pleased by the contest.
An age thing?
Of course, this Villager giveaway ain’t the worst marketing fail of all-time.