Just like a real sport!
Remember the last time the Eddie ran? The one John John won? Jetskis roaring up the beach, closeout sets that brought the apocalypse etc? If you live in the US, you might’ve watched it live on CBS instead of crouching around your phone or computer.
Two years ago, CBS and the WSL signed a deal where the broadcaster would provide 40 hours of coverage, mostly after-the-fact two-hour episodes although the Eddie was too good to miss.
One day. Thirty foot waves. That’s a sport you can sell to dumb-asses on their synthetic fibre couches, jerking off into their Mac and Cheese boxes between rounds, heats, innings.
In a similar vein, CBS Sports Network will be live broadcasting The Founders Cup, which begins this Saturday, May 5 (early Sunday on the other side of the dateline) and running the entire weekend. CBS’ coverage will begin at 11am with the Sunday coverage to be announced.
Now, whether you thrill to the idea of pools or see ’em as a portent of End Times, the fact the WSL can get a little live coverage happening has less to do with it being in a pool but with a contest that starts and finishes at a fixed time.
As I wrote here, if you want to improve the WSL you gotta hit it hard and hit it fast. Reduce tour numbers. Finish an event in two days, max. The tour, as I do like to say, is a good-looking woman with poor dress sense and a permanent tension in her mouth.
Which makes The Founders Cup historic and not just because it’s being held in the intimidating witchcraft of Slater-Fincham’s man-made perfection. For the first time in surf history, a mainstream broadcaster is gifted a studio, start and finish times, guaranteed waves and a role call of the best surfers in the world.
Now, let’s extrapolate that a little.
What if non-pool contests were one or two-day events at eight-foot Cloudbreak or Teahupoo?
Wouldn’t that be a sport you’d watch?