What did he know and when did he know it?
If there is one thing I am proud of with my work here at BeachGrit it is that I let no dead horse go unkicked. If I see a dead horse, anywhere at anytime, that even only tangentially relates to surfing I will gird my loins, steel my spine and begin kicking. Kicking. Kicking. Kicking. Without care for my own safety or well-being. I will kick that dead horse when filled with energy. I will kick that dead horse when overcome with exhaustion. I will kick that dead horse then I will kick that dead horse again.
So let’s chat a little more about the incident currently rocking our surf world! If you have missed any of the action catch up here and here but, basically, we were introduced to the World Surf League’s Chief Commercial Officer over the weekend. Beth Greves was captured on video enjoying a wonderful surf on a longer surfboard. It was a sunny day, perfect for The Sport of Kings, and Beth was dressed appropriately for it in a forrest green rash guard with floral sleeves and matching floral bottoms.
One other small detail, the fins of her longer surfboard were put in backwards.
Now, a funny moment for all of us and we chuckled along but the more I watched the video the more I was struck by its composition. You can watch above once again but let’s go over some of the play by play.
The piece begins with Beth standing there facing away from the camera and toward a handsome, taller, dark-haired man taking a picture with of her backward fin setup with his phone. They both laugh at someone off screen and then he motions with his hand and face, very exaggeratedly, that her fins should be pointing the other direction. Beth plays along, motioning with her own hands and trying to explain something.
Cut to black.
And something about it feels so… staged. A good many of you wondered this same thing in the comments and I have, for you, poured over every frame. Second by second. Trying to see if it is a set-up for another WSL spoof ad. You remember those right? I can’t find them currently but remember wigs and jokes etc. Anyhow, if it is a spoof then boy oh boy they got us all good. The best mass prank in surf history wouldn’t you agree?
I am 98% convinced, though, that it is not a prank because there appears to be genuine bafflement on Beth’s face right before the cut to black but I need to know more about the handsome, taller, dark-haired man taking the picture and exaggeratedly explaining. What did he know and when did he know it?
I’d also like to see his photo. I think that is important for us and our investigation. Or at least for me and my dead horse kicking. Does anyone know him? Do you?