The WSL's famous Chief Commercial Officer steps down!
It has been confirmed that the World Surf League’s Chief Commercial Officer, Beth Greve, will be leaving her position in a few weeks and also leaving the World Surf League. My refurbished phone started buzzing furiously last night and I thought it was because of its refurbishment. I was forced onto the ugly Wheel of Suffering due the fact that I washed my other phone in the washing machine while doing a load of whites and had no option.
The refurbished phone arrived yesterday, I spent the requisite 8 hours setting it up and then it started buzzing furiously. At first I blamed Apple then I blamed China then I blamed T-Mobile then I actually looked and saw messages were responsible for the buzzing.
Messages that whispered, “Backward Fin Beth is gone.”
“She’s gone.”
And now it has been confirmed.
She’s gone with no immediate answers as to where or why.
I didn’t want to believe it. We had just begun dancing and I knew, just knew, once we met again and chatted that there would be so many laughs. Surfing is funny, it’s hilarious, and Beth would get it. She would understand that what surfers do when they’re not surfing is make fun of things. Making fun is as essential to the surfing life as wax, as trunks, as removable fin systems.
But now she’s gone and this story arc will be truncated. Cut off nowhere near completion. Left on the scrap heap along with the story arc where I laugh with Paul Speaker.
I don’t know where Beth is going but hope she has an exciting opportunity lined up. I hope she remembers her time in professional surfing fondly. I hope she is proud.
She starred on a billboard and that is a greater accomplishment than I have ever achieved. She made us smile and that is something I strive for every day.
Bon voyage, Beth. May the wind always be at your backward and the sun upon your face.
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That guy’s excitement in the pic is amazing.
Who does their whites after Labor Day?
I wonder if she walked backwards out of the office for the last time and backdoored it. Sorry I couldn’t help myself
Speaking of leaving: BM has gone full deletion on the Magnum thread.
Hope he’s OK.
Maybe she got asked to leave after trying to rebrand the organization the LSW
I really wonder how the conversation went.
WSL: “Uh, Beth. Listen, it’s just not working out between us.”
Etc.
Ziffy has probably taken her aside and told her by BeachGrit taking the piss with that billboard at the ranch she has completely fucked over my dreams, Sophie and Natasha’s dreams and embarrassed the WSL to no end.
I’m thinking she took a lateral move, as the new Ambassador of Stoke…
Fin.
I can do a cut-back and I know b*llshit corporate business lingo! I am all yours baby, just hand over $175,000 per annum and 60 days annual leave…need to keep my surf jive fresh!
BG named WSL HR
and other dreams from an ideal world
I want that job! I can surf,
I think there’s yer problem right there.
T-Mobile? Are you insane?
It’s Chas, so probably!
Maybe he is using meth and driving a Korean car too.
It has been a bleak run indeed….
Whites after Labor Day is confirmation of such bleakness…
If I was backwards Beth I would of had that image printed on a Tshirt and walked around the surf ranch pro with it on. Be proud of your kookness!
That would’ve been the only viable option in that it would’ve simultaneously softened the blow and leveled the playing field. Any true legend would’ve embraced it until it died-out and dropped off the radar. The reason why Kelly’s backhanded jab at BG for the billboard was so funny was because it was generally averse.
Who is Beth?
I guess we’ll just have to follow deviated septum Ziff.
If the WSL has taught us anything, it’s that Beth will be replaced with another character that Chas will separate from the herd. Until that day, we stand by waiting, humbly.
He’s got a fresh clip of billboards with one in the chamber, ready to fire indiscriminately at non-coastal ‘surf towns’ the world over.
Chas, you should send a carrier out with flowers and a signed framed image of the billboard…maybe a qoute from Kelly ” “character revealing”. It’s only sportmen like.
Brilliant. And done.
I hope you lectured the maid about the downstream affects of taking a day off
I think Chas deserves all the credit for this. What will the spin be? Her excellent performance in surfing got her an opportunity to work for the Big 3 basketball league.
she will probably turn up for the first day of work with a bat.
I think Dezza and pals deserve big props for the original idea of the billboard though, yes?
Definitely, I didn’t know the details of the billboard.
may the wind always be at your backward ha ha holy shit my cat is staring at me i’m laughing so hard
all good jokes must come to an end, it seems. sorry about your phone though!
Don’t feel sorry for Chas. He washed his phone in a load of whites. It’s after Labor Day for christ sake! You can’t just throw caution to the wind like that and not expect to have upset the gods. Karma ain’t phoney.
Ha ha oh shit i didn’t realize this was a rule, now i’m totally doomed. Totally. I just hope my phone doesn’t die because i have the tiny soon-to-be darwined se and I love that dumb thing.
I love my dumb phone. I can still be alone with my phone and not feel threatened by not being the smartest one in the room.
I’ve got an SE too!
We’re like, uh,
Coincidental consumers of the same product…
Separated at, er… never mind.
(giggles)
she me be gone but she will never be forgotten (the internet will ensure that, and possibly a bill board). I propose we set a date on which everyone must put their fins in backwards. an annual celebration known as “snif” day.
I’ve forgotten her already.
Remind me, who are we talking about again?
The WSL explained who she was and I still cannot understand who she is, what she did, and why she did. Cheers and farewell, Mysto Beth.
This clearly shows signs of weakness in the WSL shed. Top excutive turn over is not good.
Like Ahab and his great white whale