Last January during the Super Bowl we were all treated to a commercial for Michelob Ultra brewed with Organic Grains featuring Kelly Slater paddling on a surfboard whilst singing, “I like beer.” I cannot recall if this was before Michelob Ultra brewed with Organic Grains became the official beer sponsor of the World Surf League or after but whatever the case Kelly Slater became the face of Michelob Ultra brewed with Organic grains.
Alongside the now famous commercial Kelly Slater appears on many Michelob Ultra brewed with Organic Grains billboards around greater Los Angeles getting barreled in a large amber wave and of course Michelob Ultra brewed with Organic Grains became synonymous with his Surf Ranch during the just-wrapped Surf Ranch Pro (photo above).
Now, there has been chatter about Kelly Slater’s value as a pitchman. It was even wondered aloud if he is the world’s worst pitchman? At this point I think we can definitively say yes because as the face of Michelob Ultra brewed with Organic Grains Kelly Slater is asking for everyone not to drink it for one whole month.
He reposted a beautiful SOBER OCTOBER photo (borrowed from Joe Rogan) and wrote:
How easy (or difficult) is it for you to not drink right now for a month including Halloween? It’s Oktoberfest so maybe next month, right? Restraint is a great teacher. My girlfriend hasn’t had a drink in 4 months. I woke up hungover from New Year’s Eve for two days to start 2011 and decided to not have a drink for a year (although I drank a 🍺 the night of the Code Red swell in Tahiti cause I was stressed thinking somebody I knew was gonna die). But I’ve always said you should drink because you’re happy, not to feel better. Thoughts? I like to see @joerogan posting this. Who’s in? ✋🏽#OcSober
It really is a wonderful piece of honesty and now I feel bad for writing that Kelly Slater is the world’s worst pitchman and I am going to drink extra Michelob Ultras brewed with Organic Grains during October to support him.
What are you going to drink?