Last January during the Super Bowl we were all treated to a commercial for Michelob Ultra brewed with Organic Grains featuring Kelly Slater paddling on a surfboard whilst singing, “I like beer.” I cannot recall if this was before Michelob Ultra brewed with Organic Grains became the official beer sponsor of the World Surf League or after but whatever the case Kelly Slater became the face of Michelob Ultra brewed with Organic grains.
Alongside the now famous commercial Kelly Slater appears on many Michelob Ultra brewed with Organic Grains billboards around greater Los Angeles getting barreled in a large amber wave and of course Michelob Ultra brewed with Organic Grains became synonymous with his Surf Ranch during the just-wrapped Surf Ranch Pro (photo above).
Now, there has been chatter about Kelly Slater’s value as a pitchman. It was even wondered aloud if he is the world’s worst pitchman? At this point I think we can definitively say yes because as the face of Michelob Ultra brewed with Organic Grains Kelly Slater is asking for everyone not to drink it for one whole month.
He reposted a beautiful SOBER OCTOBER photo (borrowed from Joe Rogan) and wrote:
How easy (or difficult) is it for you to not drink right now for a month including Halloween? It’s Oktoberfest so maybe next month, right? Restraint is a great teacher. My girlfriend hasn’t had a drink in 4 months. I woke up hungover from New Year’s Eve for two days to start 2011 and decided to not have a drink for a year (although I drank a 🍺 the night of the Code Red swell in Tahiti cause I was stressed thinking somebody I knew was gonna die). But I’ve always said you should drink because you’re happy, not to feel better. Thoughts? I like to see @joerogan posting this. Who’s in? ✋🏽#OcSober
It really is a wonderful piece of honesty and now I feel bad for writing that Kelly Slater is the world’s worst pitchman and I am going to drink extra Michelob Ultras brewed with Organic Grains during October to support him.
What are you going to drink?
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Four f’ng Loko should sponsor the Brazilian stop. Why? I don’t know it just sounds like fun. Ask the Chinese!
https://qz.com/766046/caffe…
Jordy is wearing white tracksuit pants in the trophy shot. White tracksuit pants.
Good idea . The old Kir Royale will go down a treat .
Sorry IB no Alembic . Off to the shops to buy some Crémant de Loire . It ain’t champagne but it’ll do . Have a crazy weekend and cause some trouble .
I prefer “coors lattes”
Both of those are shit beers who were bought out by the likes of the company’s that own bud, miller, or coors. As a craft beer snob, it is my duty to shame those with a lesser palate who accept mediocrity as an exception. Gun to my head, I would go Lagunitas. That Ultra is fucking organic vegan piss!
We call them “bubbly breakfast water” in these parts
I’ve done dry jan a few times. i’ve thankfully grown out of the behaviour now though.
This post gave me a hangover.
Quitters never win.
Firstly, it’s ‘dry July’
Secondly, if you don’t drink you die
Thirdly, You’ve got the beer we’ve got the time
You’ve got the coke gimme a line
No doubt about it I can’t live with out it
No doubt about it I can’t live with out it alcohol, alcohol
boom gang green
Beer O’clock !
Surf like the pros. Drink only Red Bull or Monster and you’re gaurenteed good results?
This article makes me want to start drinking again.
I love how this egomaniac says his drinking was because of fear that someone else would die – but of course not him – because death is not possible when you’re the GOAT.
Genetics ?( speaking hypothetically ) The wonderful combination of genes to make a goat are possibly not the right combination to avoid alcoholic problems ?
It took 9 years to build the Maginot Line.
I think am going to take a month off just to drink!! December is def the month to drink double – maybe Jan too for Oz
Lucky he’s not from Vicco coz it’s pretty hard to stop drinking beer when yer local brew is the Very Best.
That is a dubious claim, Pete.
Too many veebs has the same result as that evil muck they sell as steinie.
A crook gut and a hua of a head the next morning.
That said, I’ll take a veeb over a steinie any day.
Me too
Nah, multinational cow piss is how I rate it.
Are you serious? There’s no way you could get through Xmas time with the family without alcohol. And are you also saying no drinks til 12:00:01 on New Years Eve? Riddikalus.
Maybe Michelob should drop Kelly and pick up that Brett Kavanaugh guy, I hear he likes beer!