Hope reigns supreme!
Today is the day that the World Surf League’s President of Content, Media and WSL Studios sheds the “elect” and takes the public-facing reins of professional surfing. Since his appointment, some months ago, we have thrilled at each pronouncement, every press release and especially the Instagram posts from @elo_eriklogan, a robust look into the life of our leader.
And it was on Instagram yesterday, New Year’s Eve, when celebrations around the globe mark a turning of the page, that Mr. President loosed the greatest work yet. A heartwarming piece of insight.
He listens to The People!
He cares what we think!
Can you believe? It is like a fantasy, a boyhood dream but here, I’ll show you.
@jcbcrz wrote, “@Beach_Grit (Oh that’s our nasty account filled to overflowing with social justice warriors and extra amped adult learners. Stay far far away.) is hating on you hard… let’s call it constructive criticism from your peers. My advice for success at your new position in the WSL, watch some ASP content from the early 2000s. Surfing was like F1 back then… as in badass.”
Mr. President responded immediately, “@jcbcrz Jacob, thank you for the note. 100% will be looking and have been for some time now. Also a LOT of reading… excited for what’s ahead. Happy New Year to you…
Isn’t that beautiful? Doesn’t it make you feel?
Oh, I know that many if not most of you doubt. You think that Erik Logan is an adult learning SUPper from the Oprah Network with an entourage of photographers and severe lack of shame and you are right. He is all of those things but he also listens and that is a first in the World Surf League era.
Ex-CEO Paul Speaker couldn’t be bothered, imagining millions of potential new fans and actively marginalizing existing ones. The great “Backward Fin” Beth refused to understand the joke. Current CEO Sophie Goldschmidt attempted to listen but, during media day at Kelly Slater’s Surf Ranch her eyes were beyond glazed and I’m sure for good reason. Who could stand the incessant prattle of Vaughn Blakey, Nick Carroll, Derek Rielly, Chas Smith etc.? She came to us from professional tennis, if you recall, and I’d imagine her trying to listen to surf talk from surf journalists would be like any one of us attending Merfest and getting hammered with the most efficient way to dry a tail.
Plus, the media is only part of her purview but it is all of Mr. President Erik Logan’s and I cannot wait for our first sit down. Our first face-to-face. It’s why I haven’t driven up to chilly Manhattan Beach and accosted him in his extraordinary Power Wheels. Because I believe. I believe he cares about us and won’t shirk from a proper, through-the-front-door interview.
Might I be wrong? Might he continue to bastardize our favorite water pastime besides sailing in a series of tone deaf moves while actively and aggressively marginalizing grumpy locals? Maybe but there are signs that he is different. He never blocked me or Beach_Grit (that cursed place) on Instagram, for example. It took Street Fightin’ Man Ashton Goggans 4 minutes, literally 4 minutes, to block when I tagged him in a photo the other day. Plus he listens. He really, truly listens.
And if I am wrong? Well, I’ve got two scalps on my belt (Speaker + Backward) and a third would be welcome.