It's morning in Santa Monica!
Don’t look now but the World Surf League is making good moves. Money moves even. Oh you know I’m very first in line to land a kick right in those totalitarian guts but… lately there’s nothing I can do except applaud. Have I gone weak or are you with me?
First, there was Pat O’Connell’s hiring. The Endless Summer II’s second most engaging star is a wonderful choice as commissioner mostly because he has a sense of humor about water dancing. He loves, like you, like me, but also thinks it’s funny, like you, like me and imagine that for a moment.
A sense of humor in Santa Monica’s High Castle.
Second, the League has jettisoned the ugliest logo in professional pastime history and replaced it with a chic, minimalist, Brooklyn Nets-esque design. It ain’t bad. It might even be nice and, if boozed enough, I’d consider getting it tattooed on my reconstituted shoulder.
Third, Devon Howard was just named the revamped longboard tour director and let’s read the press release.
Today, the World Surf League (WSL) announced updates to its longboard schedule with the newly structured Longboard Tour, a four-event longboard circuit. Timeless lines drawn by surfing’s most graceful longboarders will be on full display in the revamped Longboard Tour that will crown the World Longboard Champions at the end of the season.
The Longboard Tour will run events in Noosa, Queensland, Australia; Galicia in Spain; and Long Island in New York. These three events will be in addition to the Taiwan Open World Longboard Championships at the end of the year. The Longboard Tour will accompany the existing Longboard Qualifying Series events, which will now transition to Longboard Regional events.
Devon Howard has been appointed Longboard Tour Director and will oversee all of the WSL’s longboard events working closely with all areas of the WSL. Howard’s influential style has had an inspiring impact on surf culture, but more importantly, he will bring an impressive resume with a litany of skill sets and an intimate knowledge of surfing that will play a key role in the success of this Tour.
I hate longboarding but I love Devon Howard.
What’s happening? Have I caught Stockholm Syndrome?
Help!
Do they pay money to the person who writes their copy? “Litany of skill sets”? Forfucksake.
I couldn’t give a fuck if Olympics lived or died but may as well have it overrun by x games style events is my point
while quite infantile looking at a glance, the more I look at it the more deeper messaging I find.
the açai bowl (as you pointed out earlier)
tennis ball
bananas on a t and c logo.
fins (probably backwards)
but probably the most descriptive is that it depicts the wsl swirling down a drain hole.
Galicia is amazing. Waves are unreal with set ups for any weather.
There goes the resale value on my Special Edition Andy Irons 3X Champ jersey!
http://www.wslstore.com
If the Olympics gonna exist better in surfing, skate, rock-climbing, parkour, bmx, mountain bikes than what it is today – gymnastics, wrestling in speedos, weightlifting, throwing spears running for 42kms
No, they must keep the wrestling in speedos. But they should use less cloth, so the event becomes nothing short of clusters of writhing oily buttocks. That could become the focal point of the whole lame spectacle that is the olympics – I’m sure they’d benefit from the increased viewing interest. Also, the losers should give the gold medalist a good rimming while they’re up on the podium, while silver and bronze round out the competition with some aggressive docking.
not like the good old days when they had architecture.
really? i am about to go there. so happy to hear this. my nose it at the ready!
Clever and revealing
Every once in a blue moon they call off an event because the waves are just too good.
Each time it happens they’re gonna add another moon to the logo
The two current moons are in honour of Cloudbreak 2012 and Peahi 2018.
Least We Forget
Looks the same as the last one, no?
Cocaine coast sounds dreamy..
looks a bit like there was a fault in the tennis ball making machine and the seams got messed up. wouldn’t even making to the factory seconds sale.
I thought someone had put a couple of bananas on top of an old town and country board but yours is heaps better.
I’d be laughing my arse off, Scott.
And making copies for a retirement fund with no guilt whatsoever.
Kraft will spend millions clearing his name and sorting out the Mrs.
A little bit more to help the police orphans and widows wouldn’t hurt him one bit. Hell it’d be tax deductible!
Be funny if the nfl had to ban him …. fuck. An owner bringing shame on the league, too funny.
What’s the word in the US ? Plenty laughing too, I’ll bet.
so funny that they cant even be honest in their logo.
they are a complete charade of jokesters.
their “world title” has zero value now
it ended when JJf won the Eddie and last year world title.
… not so much a ‘new’ logo, but a rehash of the existing logo – an ill-considered, pedestrian rehash at that!
It doesn’t portray the vitality/energy etc etc that is “surfing”, but screams ‘Corporate banality’ (with muted indifference) .
David Carson’s work was waaaaaaaay more appropriate… (albeit, more showcase of DC’s inevitable / enviable Graphic Style (musings) … however – designed by an actual “surfer” whom knows “surfing”
The WSL clearly doesn’t understand the essence of their brand!
https://youtu.be/f3Fmu0Bt2FA
Hey Chas. I’m seeing three 6’s in that logo…. Mark of the Beast.
Well we know who’s running the tour!
Breaking!! Did any WSL employees get caught in the developing patriots owner sex sting in Florida?
LMAO – Orchids of Asia !
High class sorta joint 59/half hour 80/hour.
Silly old cunt.
Who else do we know that lives there ….. [GASP]
Hey, how does the WSL get away with saying they were established in 1976 on the new logo. That sounds like a flat out lie, as the Wsl is not the Asp.
And if they’re lying about it why choose 76? Established in 6000bc or whenever Chas said it was by Peruvians?
Well, I’m assuming the original Asp was established in 1976. The Wsl took them over but it seems its a whole diffrrent entity now and that the Wsl is just trying to scam some credibility by claiming the Asp 76 year as the beginning of the Wsl.
Does no-one here know that before the ASP it was IPS??? There was an interesting article about the move from IPS to ASP in TSJ I think it was. ASP started in 1983 when Ian Cairns took over.
Interesting that the WSL wiki page says Tom Carroll (1983) was the first WSL world champion. Not PT.
By the way, the new logo is shite and looks like it was done on an old version of Microsoft Word.
The logo looks like a rich man, a VAL SUP enthusiast, and a non-surfing British executive paid a Santa Monica, Venice adjacent agency to show the non-surfing world what all this Surf, sport and excitement is all about. Might I suggest a smiley face to symbolize “stoke”?
Wsl > $1,000,000 > Marketing Agency > $5 > Fiverr = Profits