It's morning in Santa Monica!
Don’t look now but the World Surf League is making good moves. Money moves even. Oh you know I’m very first in line to land a kick right in those totalitarian guts but… lately there’s nothing I can do except applaud. Have I gone weak or are you with me?
First, there was Pat O’Connell’s hiring. The Endless Summer II’s second most engaging star is a wonderful choice as commissioner mostly because he has a sense of humor about water dancing. He loves, like you, like me, but also thinks it’s funny, like you, like me and imagine that for a moment.
A sense of humor in Santa Monica’s High Castle.
Second, the League has jettisoned the ugliest logo in professional pastime history and replaced it with a chic, minimalist, Brooklyn Nets-esque design. It ain’t bad. It might even be nice and, if boozed enough, I’d consider getting it tattooed on my reconstituted shoulder.
Third, Devon Howard was just named the revamped longboard tour director and let’s read the press release.
Today, the World Surf League (WSL) announced updates to its longboard schedule with the newly structured Longboard Tour, a four-event longboard circuit. Timeless lines drawn by surfing’s most graceful longboarders will be on full display in the revamped Longboard Tour that will crown the World Longboard Champions at the end of the season.
The Longboard Tour will run events in Noosa, Queensland, Australia; Galicia in Spain; and Long Island in New York. These three events will be in addition to the Taiwan Open World Longboard Championships at the end of the year. The Longboard Tour will accompany the existing Longboard Qualifying Series events, which will now transition to Longboard Regional events.
Devon Howard has been appointed Longboard Tour Director and will oversee all of the WSL’s longboard events working closely with all areas of the WSL. Howard’s influential style has had an inspiring impact on surf culture, but more importantly, he will bring an impressive resume with a litany of skill sets and an intimate knowledge of surfing that will play a key role in the success of this Tour.
I hate longboarding but I love Devon Howard.
What’s happening? Have I caught Stockholm Syndrome?