And a waterproof wristband key!
Jeep’s collaboration with our World Surf League and its subsequent “surf the world” campaign was one of last year’s highlights. We live in fractured times, extremely tense with people all across this globe angry at one another for various things, mostly politics, but anytime Jeep’s ad came on we could all share a laugh.
“I surf the air. I surf roads, lanes and alleys. I surf dirt and mud and muck. Drop in on mountainsides and carve through valleys. I rip forested trails, pull aerials in the sand. I surf the ocean. I surf adventure. I surf it all.”
Very hilarious but while Jeep was being very hilarious Nissan was out designing a car for real surfers and let’s read about it together. Let’s dream like we used to.
With a starting price of just $17,990, a roomy cabin, and attractive looks, the Nissan Kicks is arguably one of the best offerings in the entry-level crossover segment. It’s targeting primarily young people, and the new Kicks Surf concept is here to prove you don’t need an expensive, super high-tech vehicle to have fun and practice your hobby.
As the name itself reveals, the study is designed for “those in search of the perfect wave,” or people with an active lifestyle enjoying surfing. Nissan says it has installed roof crossbars for carrying boards and a rear deck for wetsuits and different accessories. What’s even more interesting, the car has a portable shower system and a water-resistant wrist band that actually locks and unlocks the vehicle’s doors.
The funky concept has been developed with input from brothers Alejo and Santiago Muniz, who are both surfing champions competing for Brazil and Argentina respectively.
“We imagined it would have to be the perfect ally for the lifestyle and needs of surfers,” John Sahs, who led Nissan’s design team that created the Kicks Surf concept, comments. “Blue is an evolving color that goes from dark to light, and we used it to represent the variety of tones in ocean water. The bright yellow-green accents, together with the blue, gives the Nissan Kicks Surf concept vehicle a dynamic and sporty feel.”
Are you sold? Did the evolving blue kick you over the line?
Once again, for the record, I hate surf showers. I want the ocean to linger on me all day.
I surf the ugly looks from people in the grocery checkout line. I surf girl scouts turning up their nose as I pass.
I surf the world.