Israeli-owned wavepool company Wavegarden tightens grip on world market…
Back in January, you’ll remember, or not, Cheyne Magnusson announced he was going to bring his Waco sorcery to a new wavepool in Palm Beach.
The Hawaiian, who has hair like a spitfire and who singlehandedly altered the course of aerial surfing at BSR cable park, had been signed to design and set-up a pool at the old Wet ‘n’ Wild site in Palm Springs, California.
Today, the terrifying ménage à trois of Clifton and Damien Hobgood and Josh Kerr simultaneously announced they’d been signed up to sell a new wave tank which is being installed at the Desert Willow Golf Resort, also in Palm Springs. There’s gonna be a “Surf Center” featuring two hotels and between 40 and 88 villas, which you can buy, as well as a Wavegarden Cove, and all under the handle DSRT Surf.
Yeah, took me a while to realise those letters ain’t an acronym. Like Slater’s VSTR or Tumblr etc.
View this post on Instagram
!!!!!!!!!!!!! Desert Surf !!!!!!!!!!! [ Surf Pool @dsrtsurf Palm Desert, CA ] The crew @josh_kerr84 @damienhobgood @shanebeschen and I have been at it for a couple years now to make this project a reality. We share the same passion for family, friends, good times and good waves. I believe we have the best team in place to make this a reality. Come along for the ride much more to come. To say my family and I are psyching might be understated!!!! @dsrtsurf @desertwillowgolfresort @visitgreaterps Link in Bio for full Story
View this post on Instagram
I’m very excited to announce the @dsrtsurf project I’m a part of. This world class surf pool resort will be nestled into the beautiful surroundings of @desertwillowgolfresort in Palm Desert. We have an amazing team that has spent countless hours in the last 2 years to make this dream a reality. We’re getting close to having it across the line and breaking ground! More than anything I’m excited to spend time out here with my family and friends! Yes of course you’re all invited too! Link in bio for full story. #dsrtsurf #desertsurf
Let’s crib a little.
In the planning stages for two years already, and planning to break ground at the end of 2019, DSRT Surf is expected to cost somewhere just south of $200 million dollars once all the amenities are built out.
According to Luff, a surf pool on its own would be tough to make work, economically, “unless it was in the perfect location.” But once you layer in the additional income from hotels, restaurants and retail, things start making more economic sense. Especially when you factor in the proximity of 25 million people living within a few hours drive.
It works both ways, too: “The surf pool will have legs and generate a lot of revenue,” Luff said. “And without the surf pool, the development itself wouldn’t be as attractive.”
The call to go with Wavegarden Cove technology was another business decision.
“Is it the best air wave?” Luff said. “No. But do they have the most well-rounded model? Yes. I think the Cove has proven, dollar-for-dollar, that it’s best on the return. And we will be open to the public, but the focus will be on a slightly more premium experience. And people staying at the resort would get priority, but anyone could come — we want to make it inclusive, so all levels of surfers can come and feel like they got enough surf in to be satisfied.”
Opens 2021 etc.