An earthly paradise!
I don’t know if you have had the pleasure of visiting Japan but it just may well be the greatest nation on earth. The people are polite and kind, the fashion is without parallel, the food is out of this world and, as if things could possibly get better any better, coastal towns are being built around a new strategy called “Surfonomics.”
What is Surfonomics?
A great question and we must turn to Japan’s Kyodo News for answers.
(The town of Ichinomiya) has created a “surf street” along the beach dotted with surf shops and restaurants. An information center that opened in April 2018 rents surfboards and bicycles for people to carry their gear.
Hyuga in Miyazaki Prefecture on the southwestern main island of Kyushu has pursued an initiative dubbed “Relax Surf Town Hyuga” since December 2016.
Boasting a warm climate, the city has one of the nation’s most popular surfing spots. In 2017, the latest year for which figures were available, it attracted more than 300,000 surfers and beachgoers, up from 200,000 in 2012.
It regularly releases promotional videos on a special website and uploads images of the Hyuga coastline on social media. It is working hard to attract surfing events as it looks to capitalize on surfing’s Olympic debut.
Makinohara in Shizuoka Prefecture, central Japan, lost out to Ichinomiya in the bid to be selected as the Olympic surfing venue, but it was chosen to host pre-games training for the U.S. and other surfing teams.
The city on the Pacific coast organizes surfing lessons for elementary school students to familiarize people with the sport from an early age.
Another spot known for the quality of its waves is Niijima Island. Part of the Izu Islands, Niijima takes about two and a half hours to reach from Tokyo by high-speed jet ferry or 35 minutes by air.
Niijima used to host international surfing competitions and is trying to boost the remote island’s economy by wooing back surfers.
“The beautiful ocean is the pride of the island,” an official said. “We hope more people will come and enjoy surfing.”
Do you ever wish Imperial Japan won World War II?