Hint: Hawaiians use it for measurement.
Kelly Slater’s OuterKnown was unveiled to much fanfare nearly five years when the World’s Most Recognized Surfer ditched Quiksilver in its time of need in order to realize his fashion dream. Quiksilver, as you recall, was teetering on the brink of bankruptcy, struggling with high overhead in the rapidly changing market etc. The brand had sponsored Kelly for two decades and I’m sure employee morale soared when the 11 time World Champ slammed the door on the way out.
So long, old friends and wish me luck!
OuterKnown. It was sleek, grown up, offered at a higher price point and best of all sustainable.
Sustainable.
Oh the word has lost a bit of its sheen through bald-faced marketing grabs and unabashed hypocrisy but back then it meant something. The mysterious name was “OuterKnown.”
What did it signify? What did it refer to? The furthest known point on the horizon? A seismic event?
I wondered until this very moment when I stumbled upon a story about OuterKnown’s collaboration with Swiss luxury watch maker Breitling. The watch, which comes with a sustainable band, was tested recently at Kelly Slater’s sustainable Surf Ranch. A wonderland where human ingenuity figured out how to recreate the ocean’s waves using a large machine. And let us turn to the luxury magazine Robb Report for more:
Breitling unveiled a new Superocean Automatic 44 Outerknown dive watch last week in its natural habitat. The watch was tested at the Wave Company Surf Ranch owned by surf champ Kelly Slater, a member of Breitling’s “surfer squad” of ambassadors. The ranch, located near Lemoor, California, just south of Fresno, offers perfect surfing conditions… 100 miles inland.
Outerknown is surfer slang for the other, unseen side of a wave. It is also the name a company owned by Slater that makes sustainable clothing—over 90 percent of Outerknown’s products are made from organic, recycled or regenerated materials.
And did you catch that? Outerknown is surfer slang for the other, unseen side of the wave. I honestly had no idea and that’s one of the true glorious about this surfing life. We’re all students, constantly learning.
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Something tells me any product with the name Outerknown, probably had Unobtainium used in the production process. That would explain the high cost of those products.
Ok, so Hawaiians measure waves by the part they cant see.
shamelessly throwing my idea out here again, The Devil Wears Outerknown would be an interesting sequel to the devil wears prada
The devil doesn’t wear Prada, Kelly is clearly in an outerknown tee
Here, I summarised it for you:
– Outerknown means the back part of a wave i.e. the opposite to the face.
Could’ve just put it as a footnote on any KS related article.
“Farting noise”
I made a fart noise comment (spelt Pppfffffftttttttzzzzzz) about this awful ok advertisement (and slater in general) and it has been deleted as spam.
That’s just bloody well not on, not on at all.
Why should a simple Pppfffffftttttttzzzzzz be detected as spam and deleted ?
The symbolism of the fart sound was very appropriate with respect to the subject matter…
Was it deleted because the fart was directly directed at ok and slater ? Have they paid BG to write something (anything, even that ridiculous watch thing) about them ?
“Farting noise”
Is more effective
Will have to try that then I guess
hence the common phrase: is that face or OK height?
Quite Franco’ly Perth doesn’t get over 1ft OK
Only be scared of feeling ripped off by the expensive ones after you try the cheap ones.
Outerknown actually stands for nothing and NonJohn will not fall for their sustainable witchcraft trickery!
It was all Joel’s idea, originally.
Slater
Surfer slang for wanker
No you’re just a girl
Maybe on a rental and still you’d have to be retarded. Salt is a fucker and cars are expensive!
though outerknown = “taint” ?
Pppfffffftttttttzzzzzzzzz
I hear ya!
Shit, they must have put it back up haha
The cheap ones are pretty great these days…
First 808, now this, the great mysteries of the universe are finally revealing themselves to you Chester!
thankyou
Not only is OuterKnown surfer slang for the unseen back of a wave, but the Breitling SuperOcean OuterKnown watch costs AUD$5,500.00.
Because when you’re rich, everything is sustainable.
$5450 goes down the drain. Presumably to regrow reefs.
The Breitling SuperDrain Watch! Built to withstand raw sewage.
Steph could knocked her mugger out with that thing if she’d had one back then
A steal at $5,500.00.
Will be a bit more when rates get cut again next month and the AUD goes down even more.
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Many, many years surfing and I have no idea what Outerknown means or why people hang their wetsuits on their side mirror. Mysterious, this surfing thing.
you got a better place to put it?
https://malooracks.com/
“as seen on the inertia”
Up yo’ aaaarse
that’s a lotta rubber but i’ll give it a shot
You can do it!
Mirrorflex…early wetsuit technology
Had a chat last week with someone involved in the recent ISA Games and when I asked him/her/it if the big names were taking it seriously he said Slater was by far the one big name who took it extremely seriously . It’s OK to be Competitive ? Must get to
tooooOKyo ……2o2OK